Question

IDENTIFY THE COMMONALITIES AS WELL AS THE DIFFERENCES BETWEEN MARKETING DOMESTICALLY AND MARKETING INTERNATIONALLY.

Answer 1

Differences between Domestic and International Marketing
1)In Domestic Marketing all the process like production and distribution would be done domestically while in International Marketing, all these are being conducted on the global market.
2)International Marketing is more complex in nature than Domestic Marketing.
3)Domestic marketing faces less risk when compared to other.
4)Domestic marketing needs less capital investments and resources compared to International Marketing.

5)In domestic marketing, they only need to deal with people who are possessing more common taste and culture, while in the case of international marketing they have to satisfy a wide range of customers possessing different tastes.
Commonalities/ Similarities between Domestic and International Marketing
1)In both domestic and international marketing, satisfying customer requirements is very important. Because customers are the king in the market.
2)Building goodwill is a major function for both domestic and international marketing. It helps to improve customer reliability.
3)Both the international and domestic markets should give priority to the research and development department. It helps with the improvement and modification of the product.