In: Operations Management
Question: Patents Apple vs Microsoft Who invented the graphical user interface (GUI)? Investigate this case, share the positions argued on both sides, the law(s) at issue, the ultimate outcome and conclude with your personal analysis of the court's ruling / outcome. Also, be sure to discuss the historical impact of case/scandal on society. Include citation quotes.
A GUI is a computer interface that helps you to work quickly
around the screen and applications by presenting icons representing
files, application names, and bins for recycling. This gives you
even the power to use a cursor. Windows 95 and the Macintosh os
each come with a GUI-almost definitely the computer should have
one.
In 1979 the first prototype for a GUI was created by the Xerox Palo
Alto Research Centre. A young man called Steve Jobs, searching for
new ways to work on the Apple computer's potential versions, traded
$1 million in equity options for a comprehensive overview of their
operations and existing ventures at Xerox. One thing that Xerox
gave Jobs was the Alto, that insisted on wearing a GUI and a
keyboard with three keys. He had an epiphany when Jobs had seen
this project, and set out to introduce the Interface to the
public.
Lisa, the very first GUI-based device open to the public, was
created by Apple engineers. This was so costly; nobody had bought
this. Yet the seed germinated into a world-changing flora.
Introduced in 1984 and marketed as "insanely brilliant," the Macintosh received one of the most popular commercials ever to catch the public eye. This legendary TV commercial portrayed IBM's PC users as Orwellian robots stuck in the talons of a monochromatic, painfully electronic, command-line system, and sensationalized their symbolic emancipation by a female bearing a modern home computing device.
Relatively cheap and wonderfully easy to use, given the minimal processing capacity and memory within the case, the "Mac" was a resounding success. Systems such as MacPaint, which included the foundational components of Photoshop, the king of contemporary graphic editing programs, turned the possibilities of computer art upon a whole generation of artists. Processing the Word has never been simpler. Technology shortages persisted, but companies were keen to grow for the Mac, recognizing the potential for rapid expansion into the non-techie sector. Some of the Macintosh's largest tech developers was a corporation called Microsoft.
It's not far before Microsoft moved into the GUI sector, led
directly by Bill Gates. Gates, who's never had an innovative idea
in his life as close as I can hear, is still incredibly good at
stealing other people's brilliant ideas. Windows borrowed the
Macintosh Interface technical structure right through to a trash
can (that Microsoft terms a "recycle bin"), and sold it as a
DOS-based application platform. Apple sued and a
less-than-technically minded court found that if the internal
processes are different, it is legal to imitate the "look and
sound" of something. It is mainly because the "look and feel" is
known in the United States as a program's "structure, series, and
organization." Apple failed and Microsoft had to maintain the GUI.
It was decided that it was not illegal to port one example to the
next forum.
The rest, that's history. Apple is flailing about and Microsoft is
primed for world dominance, largely because of the strength of an
innovation that wasn't mainly Windows. Yet what a brilliant
notion.
Currently, home computers are fairly simple to get because they are built on a visual style, describing icon-oriented device processes by using a graphic image-the screen. For the vast majority of personal computers, the GUI has become normal (Unix boxes are the sole exception), to the extent that the personal image is clear. Nobody really knows much more about it; we just use it.