In: Finance
A company has $30 per unit in variable costs and $1,200,000 per year in fixed costs. Demand is estimated to be 104,000 units annually. What is the price if a markup of 40% on total cost is used to determine the price?
| 
 Particulars  | 
 Per unit  | 
 Units  | 
 Total  | 
| 
 Variable cost…….. A  | 
 30.00  | 
 104000  | 
 3,120,000  | 
| 
 Fixed cost………….. B  | 
 -  | 
 1,200,000  | 
|
| 
 Total cost (A+B)  | 
 4,320,000  | 
||
| 
 Add: Margin @40% on Total cost  | 
 1,728,000  | 
||
| 
 Sales (Total cost + Margin)  | 
 58.15  | 
 104000  | 
 6,048,000  | 
Variable cost = 104000 units x $30 = $3,120,000
Fixed cost = 1,200,000 (given)
Total cost = $4,320,000
Margin = 4320000 x 40% = $1,728,000
-----
Sales = Total cost + Margin = $4,320,000 + $1,728,000 = $6,048,000
----
Sales price = Sales / Total units = $6,048,000 / 104000 = $58.15 per unit