Question

Address these questions in full paragraphs based on the idea of a smart shopping cart that will be implemented in grocery stores in the U.S. where tablets are connected to the carts to provide customers a store layout, self checkout, stock availability and where one is able to sync their phones for grocery lists and etc.

For marketing and distribution of the product, How will you price your product or service? How will you advertise your product or service? How will

sell and deliver your product or service to your customers?

Answer 1

answer-

Pricing plays very important role because it helps Company to generate revenue and profit from the offered services to customers. This smart shopping cart services is very useful for customer which help them to reduce their shopping time and make thier grocery shopping more fast and accurate. The price of this service will be Market peneteration pricing strategy. Marketing penetration pricing is the strategy in which we offer low price when we enter into the market. when service is high in demand and we have strong position in the market then we started to increase prices gradually.

In order to advertise my smart shopping cart service, Our company will use different promotional tools from IMC. In this, We will use social media advertising where we tell customers about this new service over FB, instagram etc. They will also able to see the use in demo video on Youtube.Second we will use direct marketing. in this , we will send text messages, emails etc to end customers on their smartphone and email ids.

We will sell This service when Customers will enter into grocery stores then they will find smart shopping cart category to choose. Our staff will take them to that place and tell them all about that how customers can use them and make thier shopping experience more easy and better.