Question

Each Friday evening in August 2011, each episode of Family Guy was typically watched by 1.3 million viewers, while each episode of American Dad was typically watched by 0.9 million viewers.† Your marketing services firm has been hired to promote Gauss Jordan Sneakers by buying at least 20 commercial spots during episodes of Family Guy and American Dad. You have been quoted a price of $2,000 per spot for Family Guy and $3,000 per spot for American Dad. Gauss Jordan Inc.'s advertising budget for TV commercials is $50,000, and it would like at least 75% of the total number of spots to appear on Family Guy. How many spots should you purchase on each show to maximize exposure? Hint [Calculate exposure as Number of ads × Number of viewers.]

Family Guy	_______spots
American Dad	_______spots

Answer 1