Question

Please write atleast one page on this question.

Identify the advantages and disadvantages of social media marketing.

Answer 1

The advantages of social media marketing are mentioned below:-

1) Increased brand awareness-Nowadays we can see that there are maximum people who are engaged in social media. For a brand social media becomes a platform where they can reach to maximum potential customer who are are willing to buy the product. Researches have told that 91% of the marketer believe that their product got highest reach when they promote their product on social media.

2) Better customer satisfaction- Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors' needs and aim to provide the best experience.

3) Cost- effective- One of the main advantages that a company could possibly get from social media marketing is that social media marketing is cost-effective. with the very small investment the company can get a high engagement on their brands in a very short period of time at a very low cost.

4) Gain marketable insights- Another advantage of social media marketing is that a marketer could possibly get marketing insights. By knowing the needs of the customer and monitoring their activities on their profiles ,search engines a businessman can get to know what the consumers interest are in. This will help them to generate a sufficient revenue as well as the long term gains from the insights.

5) Improves brand loyalty- Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.

The disadvantages of social media marketing are mentioned below:-

1) Not suitable for the new businesses- the social media marketing is generally not provide advantages to the new businessman because they have not enough knowledge and low reputation. They should create their reputation at a local level first and then should focus on social media marketing.

2) Negative feedback and tarnished brand name- companies generally promote their product on social media marketing to gain the reputation and for getting the most engagement on their brands. But on the other side social media can turn it up brand name because it is very easy to give feedback about the product and social media has also the power of throwing something. So for a company it can give a negative effect also.

3) Rely on ADs- Social media marketing is generally done by putting ads on the social media so that the post or the brand or the story can get the highest engagement and the consumers can get to know more about the product. A company with good financial position can only puts ads. A financially weak company should not think of putting ads.