Question

In: Finance

Most advertising plans are evaluated on reaching quantifiable objectives, such as to Question 6 options: a)...

Most advertising plans are evaluated on reaching quantifiable objectives, such as to Question

6 options: a) increase consumer awareness b) not exceed the media budget c) expand the advertising campaign d) decrease market research

Solutions

Expert Solution

The correct answer is mentioned below:

The correct answer is Option "C" - Expand the advertising campaign

Because the advertising plans are made for the purpose of increasing advertisement of the product and service among the consumers and also make planning for expanding the events of advertising and it can also be quantifiable in the way you can know the people to whome the advertising reached and how many people reacted for the product or services advertised via face to face, E-mail and via telephone and hence " C " is the correct option.

Option A is incorrect because the increase in awareness is positive for advertisement but cannot be quantifiable and hence is incorrect.

Option B is incorrect because advertising plans and events require budget to make the event of advertising possible and hence it is incorrect option.

Option D is incorrect because the research analysis will be increased by the company or other reachers and hence option D is wrong.


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