Question

Three (3) ways of grouping them are: 1. free market system / public policy; 2. Protecting consumers from unfair business practices; 3. Protecting the interests of society.

From one (1) of each of these three (3) categories, explain a single law (by name / date of enactment) and its likely impact with your participation professionally or personally in the marketing world

Answer 1

Federal Trade Commission Act

The Federal Trade Commission Act (FTCA), the federal law that was adopted in the United States in 1914 to form the Federal Trade Commission (FTC), and the full complement of legal instruments for the US government to use against anticompetitive, unfair, and deceptive practices In the market forgiving. In a survey, it has been found that a company that acts as a middleman between brands and social media influencers found that 29 percent of marketers were unaware of the Federal Trade Commission (FTC) rules on disclosures. FTC Communications has put together a good summary of what people are asking about their endorsement guides. The primary issues covered in the Endorsement Guide cover:

• To be honest for endorsement - you should check that your paid endorsers or influencers have actually used your product or service. You do not want to be in a situation where your ads can be described as "fraud".
• Available space for disclosure is not an excuse - yes, the FTC hopes to see revelations on Twitter as well as blogs, Facebook and other channels, which have more than 140 character limits. The FTC specifically asked documents in its What's People that the words "sponsored" and "promotion" use only 9 characters.
• The disclosure must be "clear and unambiguous" - let us disclose whispers in a site ten clicks or whispered under the guise of a video. If you encourage endorsers or influencers in any meaningful way, you should educate these affected to follow the FTC guidelines. So you want to work with your legal counterpart on a specific language, but you should consider it.
• Subject lines must not be false or misleading. As you test people for further clicks to develop and make headlines, remember that one check that your content is true.

The FTC also opened a research division to keep up with digital trends and shed light on how they might affect consumer perceptions of products and services. While the FTC is guiding the social, mobile and Internet of things world, the government agency is making it clear that its intention is relatively timeless. The FTC wants to ensure that marketing campaigns are not misleading. Consumers should know if a physical relationship with the brand can be effected on the basis of it.