Question

In: Operations Management

Let us look at Intel, the top chipmaker, over the course of its history. It’s first...

Let us look at Intel, the top chipmaker, over the course of its history. It’s first leader, Noyce, was the “front man” according to Peter Drucker’s categorization. The second, Moore, was the “thought man,” and Grove was the “man of action.” Craig Barrett

Solutions

Expert Solution

  1. Noyce, “front man” was the Supportive Leader because he took extra efforts to support his team members. He made sure that the Intel staff liked the work place and they felt Intel was the best company to be with. He them chance and ample opportunities for his junior research fellows to achieve their dreams. Hence he was a supportive leader.
  2. Moore, the “thought man,” and as his name indicates he concentrated on the task at his plate. He had a soft corner for high tech gadgets. He achieved things using the latest and greatest machineries and artifacts hence he is an achievement-oriented leader as well.
  3. Grove, the “man of action.” Intel and microprocessor was the motto of Grove. He dared to differ from the history; he dared to invent a new way of approaching management that none of his predecessors did. Brave! He gave specific directions to his subordinates on what is their Service Level Agreements (SLA), and how their score cards work etc – hence he followed Directive leadership style.
  4. Craig Barrett, the current CEO:

Craig put himself in the shoes of the customer (when he made Intel to manufacture routers) and appreciated the customer’s point of view. He seemed to prefer to get identified with a name and fame or he just wanted to stand out of the crowd – he preferred to be like Jonathan Seagull who stood apart from the crowd. Though he had great ideas, his vision for Intel needed to be double checked or counseled out (Hence he was participative on his own)

Craig’s Milestones of achievements or actions:

Craig proved to be a change champion by making lots of changes in the first few years of his appointment as CEO. He took calculated risks, pushed Intel into brand new markets for the first time and lay off 5000 employees (hence he was not supportive as the laid off workers did not get a second chance in Intel). Craig was attempting to get too much change implemented in a too short time. He focused on wrong things – could not keep up sales after the 9 11 attack on the twin towers. 50% PC sales fell short. Craig must have followed backtracking or backward chaining to double check the effectiveness of his changes. Did Craig a good communicator? If not he might not had been a directive leader. (Eliminated Directive leadership from Craig) – Craig was an outright participation oriented leader.

5. Paul Otellini: Paul was a modernized leader. Wireless would not have been there without him. Green energy and better energy star rating for products. As he achieved a lot he is an achievement oriented leader. He also had many choices or options to chose from as an incontinency plan.

- - - - - - The following are expanations and can be ignored if perceived as too much information - - - - - -

Path goal theory mentions the style of a leader and the degree of fitness to the environment at work and the staff so as to get the work done or the goal fulfilled. Once the abstract or open ended goal is set, it can be classified into specific objectives.

Example:

Goal statement = “I want to raise the Intel’s share value”

Objective statement = “I want to raise the Intel’s share value by 5% within 4 years from 2010 to 2014, in the Northern American regions of operation using the expert leadership of Mr. So and So”

Once we list out the features of path goal theory we can easily match out of 5 CEOs who followed which style. Te basis of path goal theory is expectancy theory. I act in such a way in a belief or expectation that my actions will produce certain output – for example, if I play Tennis or basket ball then I can stay healthy – here expectation is achievement of health and action is playing sports.

As per the path goal theory, the leader must choose particular behaviors to suit the needs of employees and office space – like a best fit model. This in turn is supposed to help the staff to follow a proper path to get their day to day activities, tasks or roles done.

Selecting one of the 4 leadership styles

Path goal types of leader behavior are of 4 types as follows:

Directive: More communication,

Supportive:

Participative:

Achievement oriented:


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