Question

What is the relationship among marketing ethics, strategic planning, and organizational performance? How is this related to having a stakeholder orientation?

Answer 1

Marketing ethics is the moral principles base on which the operations and regulations of marketing has been done.

Strategic planning is the process of analyzing the current position of the company and then providing a documentary as well as explanatory way forward on the basis of vision, mission and values of the company.

Organizational performance means the actual outputs or results of an organization than the intended one.

The relation about all of above is that organization performance is based on strategic planning the organization has been done and the marketing ethics they followed to sell the product or services.

The stakeholder orientation is based on the performance of the company. The decision to investment in the company is based on how much ethical the company is, what is the growth of the company, how much they perform in the market etc. Hence, based on these solutions the shareholder invest in the organization.