Question

Meero is revolutionizing the world of photography by providing photographers a platform for their passion. From finding jobs to invoicing to post-production to delivery, Meero is taking the work out of making a living as a photographer.

1) Create an expansion strategy/ plan of action

2) External market

Answer 1

Plan of action:

Majority are photoholic in this digital world today! Further chances are you always look at photos before you order food in your favorite food delivery app, or before you book a hotel room. The company says it represents the largest Series C round in France.

1. At its core, Meero  is a comprehensive marketplace of photographers all around the world. This way, companies can find a freelancer and get photos back in less than 24 hours. Essentially, getting professional shots becomes an on-demand process.
2. The company currently focuses on a few key industries, including real estate, food, experiences, retail and e-commerce. Maybe your favorite Instagram-native brand relies on Meero for their product shots.
3. Plenty of photographers don’t need leads. That’s why the startup can also provide many services to make their lives easier.
4. Meero can takes care of the paperwork so that you don’t have to send a contract, you don’t have to collect money from your clients. Meero shall take a cut on transactions, however with the fundings from larger firm this must be betetr strategy to attract more photographers.
5. The company can work on automatic photo-editing algorithms. If a photographer wants to accept more photo shoots, they need to spend less time editing photos.
6. AI-powered technology to automatically improve raw shots shall be a good way to attract crowd.
7. Improving the tech team strength in order to imporvize technolog ywith human brain.

External Market:

Meero has managed to attract 31,000 clients in 100 countries with 1 photoshoot delivered every 25 seconds There are currently 60,000 photographers on the platform. This itself conveys the market size of this giant entrepreneur company. The scope is huge for the markets across globe.

According to the report, global demand for digital photography market was valued at around USD 77.66 billion in 2015 and is expected to reach approximately USD 110.79 billion in 2021, growing at a CAGR of slightly above 6.1% between 2016 and 2021.

The target market is families of college-educated people who are most likely to be professionals. This is the population most likely to order professional photos on a regular basis, having both the means and the desire for professional quality photographs.

Today photography needs are for baby pictures, portraits for home or office, senior pictures for the high school yearbook, family pictures to send to family members, family, individual or business websites, portraits for business cards, such as for real estate agents, portraits for brochures and annual reports.

The list is endless and so is the requirement and growth potential.