Question

Clearly identify how your proposed solution will address B2C as well as B2B.

scholarly source, need the source.
class is ecommerce

Answer 1

B2C (BUSINESS TO CONSUMER)

B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling goods, products, and services to consumers. It involves consumers gathering information, purchasing, and receiving products over electronic network. Traditionally, the term referred to the process of selling products directly to consumers, including shopping in-store or eating in a restaurant. Today it describes transactions between online retailers and their customers.

A Business firm can also establish relations with customers through electronic medias. For this, the company has to design a web site and place it on the internet. On the web site,the company can publish all details about product and services and that benifts customers to place order for these goods from website.

Electronic commerce provides consumers with convenient shopping methods. Intermidiaries in the distrebution chennels are minimised, and therby lowering manufatures  inventory and distrebution costs, so consumer can get product at lower prices.

Goals of a B2C marketing approach include:

• Raising brand awareness
• Increasing engagement
• Creating customer evangelists
• Driving more sales
• Boosting customer retention, loyalty, and lifetime value

B2B(BUSINESS TO BUSINESS)

Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.

  Business-to-business transactions are common in a typical supply chain, as companies purchase components and products such as other raw materials for use in the manufacturing processes. Finished products can then be sold to individuals via business-to-consumer transactions.business-to-business refers to methods by which employees from different companies can connect with one another, such as through social media. This type of communication between the employees of two or more companies is called B2B communication.

Traditional marketing practices also help businesses connect with business clients. Trade publications aid in this effort, offering businesses opportunities to advertise in print and online. A business’s presence at conferences and trade shows also builds awareness of the products and services it provides to other businesses.

Types of B2B Marketing

Here are a few of the most common B2B marketing types and channels:

Blogs: A mainstay for almost any content team. Regularly updated blogs provide organic visibility and drive inbound traffic to your site. Your blog can house any number of different content formats: written copy, infographics, videos, case studies, and more.

Search: SEO best practices change as often as Google’s algorithm (a lot), making this a tricky space to operate in, but any B2B marketing strategy needs to account for it. Lately the focus has been shifting away from keywords and metadata, and more toward searcher intent signals.

Social Media: Both organic and paid should be in the mix. Social networks allow you to reach and engage prospects where they’re active. B2B buyers increasingly use these channels to research potential vendors for purchase decisions.

Whitepapers/eBooks: Standalone assets containing valuable information, these downloadable documents can either be gated (meaning a user must provide contact information or perform another action to access) or ungated. Often used as a B2B lead generation tool.

Email: While its effectiveness is waning somewhat in the age of spam filters and inbox shock, email won’t disappear anytime soon. To work around overloaded inboxes, some sales and marketing professionals use LinkedIn InMail for lead generation.

Videos: This content type can be applied in several of the previous categories mentioned here (blogs, social media, emails) but is worth singling out because it is growing so important to B2B strategies.