Question

In: Operations Management

You have just taken a job as a consultant for a custom-built motorcycle company. The plant...

You have just taken a job as a consultant for a custom-built motorcycle company. The plant manager says he had read that a synchronized push supply chain strategy was associated with stable demand, and one of the goals for his company was to remove as much demand variability as possible. He recommends using a synchronized push strategy for their customized product. How would you reply to him?

(2-3 paragraphs please) (5-6 sentences each)

Solutions

Expert Solution

I will use this technique,Because Push marketing only focuses on to reach its product to its customer any how .

Basically, they put product in front of customer at the time of purchase so that they get influence and by their product to use this company can use various advertising platforms and wide searching ads so it get easily noticed by the customer. This strategy only focuses on how to sell the product in a possible way their is no so much importance given to customer seller relationship it is a traditional method.

THINGS CAN BE DONE:

1- Offer discounts for certain number of customers.

2- Display Ads in television and newspaper .

3- We can also use luck draw or attractive contest.

4- Digital marketing play a very important role in this because most of the customer are always active on social media accounts so it is very easy to get noticed by them.

These are some things which can be used to promote the companies exclusive product in front of customer.

Thankyou!


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