Question

1-Critically discuss Emirates Airlines Business level strategies.( the three level: focus, Differentiation , Overall cost leadership)

Answer 1

The business level strategies of the organization Emirates Airlines has been discussed as follows considering the generic strategies focus, differentiation and cost leadership

Focus: This strategy reflects the ability of the organization to focus on one target market or niche market through which it can gain sustainability. The organization Emirates Airlines focuses on the business class and the tourism sector that has enabled it to achieve and profits. Emirates focus on the provisioning of the tourism packages through which it could grab the attention of the customers.

Differentiation: This is the strategy through which the organization provides differentiated products and services to the customers to make them loyal towards it. The organization Emirates Airlines gas adopted the differentiated strategy which makes it unique in its industry. It focuses on the quality of the customer service they provide which makes its service differentiated and unique. The airlines have specific codes of conduct for the customer service that helps the customers to get correct information, assistance, etc. They could reach higher levels of customer satisfaction through this and hence, could achieve customer loyalty and brand image.

Cost leadership: The cost leadership strategy focuses on the reduction of the prices of the product and enhancing the profit gains through it. The Emirates airlines offers tour packages at competitive prices prevailing in the market which attracts the customers towards. They offer discount coupons and vouchers which saves the money of the customers. This strategy attains a leadership role for the organization in its industry and enables it to gain profit.