What type of data mining model might be used by a retailer such as Kroger or...

What type of data mining model might be used by a retailer such as Kroger or Macy's to determine how to group customers into segments (such as "bargain shoppers", "fashion conscious", "trend setter")?

a) a classification model b) a clustering model c) a regression model d) an association model

Expert Solution

Answer--The type of data mining model might be used by a retailer such as Kroger or Macy"s to determine how to group customers into segments (such as "bargain shoppers" ,"fashion-conscious,""trend setter "

Option B is the Correct Answer - a clustering model, a clustering model is a type of model which especially focuses on identifying groups that are similar records and assign the records according to the groups in which those records belong.

Option A is incorrect because a classification model records only new data which is not similar as clustering model records and identifying records.

Option C is incorrect because a regression model is a statistical process that estimates the correlation between a dependent variable and one or more than one independent variable.

Option D is incorrect option because it allows someone who can predict that which items can appear together and can predict the bond of relationship predicted by someone.

Rahul Sunny answered 2 years ago

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