Question

What are the different forms of sales promotions Nike use?

Answer 1

Nike Inc.'s goal in ads is to hit large target market audiences with the greatest potential effect. Effective ads attract consumers to the brand. Such commercials also boost the view of customers about the company and its goods. While advertising is an efficient marketing relations strategy, it is usually costly, particularly where mainstream media such as television, radio, and print are involved. Even, Nike is reaping the benefits of a better brand identity and increased demand for its products from successful execution. Therefore, the company receives positive gains in its financial results given the high expense of ads.

Nike Inc. employs celebrities to portray its products as the perfect customer or consumer. Advertisements made by the organization depict widely famous celebrities, such as professional athletes. Goal consumers can see the Nike items are used by their favorite celebrities. As a result, these consumers are inspired to purchase and use these goods. The company's media strategy blend successfully markets goods to consumers by celebrity personalities in ads by encouraging them to imitate how certain celebrities choose the Nike brand.

Usually, Nike's informal selling activities happen in shops. Shop staff are trained to support customers. Such employees are supposed to learn more about the goods of the company, and to convince customers to purchase those items. Sales staff support the brand in some cases through customized services that aid in finding the right Nike product. Personal sales promotes the acquisition process and thereby adds to the competitiveness of the business.

Nike Inc. uses targeted marketing to reach target audiences for new goods. Typically such new goods are heavily marketed. However, the corporation employs salespeople to contact other companies or individuals inside their customer groups to have a bigger impact. The business, for example, sells and markets its goods in colleges and universities to sports organisations. Nike's strategic strategy blend uses targeted messaging to create closer links with target buyers and inspire them to buy the goods from the brand.