Question

The benefit and limitation of A/B testing

Answer 1

A/B testing refers to a practical way of data collecting about a firm's official website is really attractive and user-friendly to the users (nothing but the customers). Under the A/B testing, firm's objective will be to conclude how interest the customers are in using Website-A over Website-B.

Benefits:

--> Trustable inputs from live customers.

--> Best way to modify the existing website's contents and appearance based on customers' expectations via feedbacks.

--> Best way to decide whether modification in website design is needed or a fresh website shall be created to satify customer's expectations.

--> Helps to create and test new ideas about website contents and design including placement of various tabs at different colors on the website.

--> Helps to collect answers from the customers for specific questions which serves as a better tool to improve specific defaults in the website.

Limitations:

--> False information received if customers plays with the feedback tabs offered to them.

--> More time consuming activity because after collecting customers' feedbacks daily, a team must work on seggregating and analyzing it deeply.

--> Satisfies only specific needs of the analysts with respect to target feedbacks received from the customers.

--> More resources consuming activity because separate workforces are required to be placed for analyzing the customers feedbacks and recommend changes that the customers are expecting on the website.

--> If customers do not find tabs to express their actual inconvenience about the website, they tend to quit the webstie without leaving their feedback.