Question

Lamborghini is assessing the market potential to introduce a new SUV / crossover (premium) model in the Middle East and South Asian markets. However, it is unclear how the customers in these markets would perceive the company’s move from the high-end luxury segment to the premium segment using a non-traditional product. a) Identify the global marketing problem (research problem) that Lamborghini is faced within the above situation? Also, justify why primary research would be required to address the problem? b) Identify and describe the research design and research methodology that Lamborghini could use during primary research. Note that the research methodology should identify and briefly explain the relevance of two specific primary research methods to address the above problem. c) Briefly explain how secondary data could be made use of in the above situation?

Answer 1

a) the sales figure of Lamborghini dilute the desirable of the brand which did not go with the car owners. Lamborghini decided to MM unit of sale of vehicles in a year for preserve in the elite status. The limit is high lambo becomes able to hold to the status. So overwhelmed the increase of production to add the brand if both model of their portfolio. Customer needs changed dramatically and drastic change of their needs.
b) MIT researches to collaborate with the Lamborghini for developing future electric car. Lamborghini reliance on the MIT for making its cars to be operated on electricity by maintenance of the aesthetics standards and mechanical elements which are high powered. Energy storage seems to be addressed along with visionary design.
c) secondary data could be made use in the future revolutionising. Initiatives of new technology in different fields of accumulation of energy materials science along with manufacturing. Avendator is an open innovation which is launched by Lamborghini.in this the use of raw materials and a very unique design studio along with innovative instruments are used.