Question

3. How do you compare Qatar and one other emerging market? Explain the commonalities and differences with specific examples. Highlight the rationale for purchasing behavior that is the same or different for women vs. men in each country. What are the political, religious, cultural norms and their impact on global merchandising?

Answer 1

1. United Arab Emirates along with Qatar are upgraded to emerging market status, to an increased global investment flows by leading index provider by opening the countries' exchange.

2. Both these markets compete in common in order to become financial hubs for the oil-rich gulf region.

3. UAE has more population below poverty line than the population below poverty line of Qatar which makes Qatar dominating UAE where the latter has approximately 20% of the mentioned aspect.

4. Males & Females obviously have different ways of liking things. Females are connected to products which are prone to societal influence whereas males are prone to products which finally resolves their problems. So, females if needed to targeting, more celebrities must come on their way to marketing aspects.

5. Though these political, religious, cultural norms are different from region to region, they tend to impact how business operates in the global market. These effects are seen in the aspect of successful franchising where the local prefer their way of conducting business which ultimately affects global merchandising.