Question

1. Project Concept and Strategy

a. Was the Woody 2000 project well conceived? Give reasons for your opinion.

b. What were Woody's real objectives that could and should have been articulated?

c. What strategies were there for achieving these objectives? What would you recommend?

d. Did they consider other solutions? Give Examples.

e. How would you gauge the project's success? Could success be measured? If so, when?

Please provide as much detail as possible

Answer 1

1A.)Was the Woody 2000 project well-conceived? Give reasons for your opinion.

The Woody project was not well conceived. The expansion project was based on a mini-boom in the industrial expansion and the possibility of an expansion at the nearby airport. There was no evaluation or analysis of whether or not the boom in expansion would continue for any extended period of time, and no review of whether or not the possible airport expansion would ever take place. The initial thought was that Woody’s could expand and upgrade to increase output of their product and improve their current manufacturing facility. They would have been better served to have done some type of research to see if the expansion was even necessary or if the improvements could have been made to the current facility and achieve the same outcome.

B.) What were Woody’s real objectives that could and should have been articulated?

The real objectives were to increase production efficiency and be able to meet the current increase in demand. The choice was to move to a larger more modern facility or to upgrade the current facility. They were looking to increase efficiencies they should have begun by making improvements to the current processes and possible equipment upgrades, without moving or expanding until they found out if the expansion was going to be necessary.

C.) What strategies were there for achieving these objectives? What would you recommend?

There were no real strategies for achieving the objectives. They did not get an arbitrary timeline or budget put together before just running with the project. They did not get any bids on price or consider any problems that they may run into during the life of the project. We recommend that they start over with and create a timeline in which the project needs to be completed and get bids from several different companies on prices so they can pick the best person for completing the project within the time frame and on budget.

D.) Did they consider other solutions? Give Examples.

The only other solution that they thought of was expanding the current facility rather than moving the entire company to a new location. With no planning and very little information to go on they just decided to stay in the current location and expand.

E.) How would you gauge the project success? Could success be measured? If so, when?

If the objectives of the project were met then yes you can measure success. Success is measured by the improvements on performance of the business function compared to its previous activities.