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In: Operations Management

Identify several products you think could be marketed in a variety of foreign markets with little...

Identify several products you think could be marketed in a variety of foreign markets with little customization (say 5 of them). Then identify 5 more products that clearly would require customization. What would need to be customized for each market?

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Expert Solution

5 Products that dont need customization :

1. Salt : Salt is the basinc commodity that is similar everywhere and the consumtion doesnot change with market.

2. Pencil : Pencils dont neec to be customized based on market . They are standard products.

3 Milk : Milk can be stadardized accross international market without customization

4 Medicine : Medicine dosage are prescribed in standard format based on the disease , they dont need customization for different markets

5 Packaged Waterbottle : They are not customized based of different market. They are packaged based on the Container size.

5 products that need customization :

1. Fast food : Fast food needs to be customized to the local taste of the geographical market.

2. Clothes : Clothes needs to be customized based on a lot of factors for each market e,g culture, weater , etc.

3. Paint : Paint needs to be customized to the market prefernces and the location , weather conditions of the market. There are several other factors for the same.

4 Books : Books are customized based on the market they are sold at. The paper quality, the printed language and is depended on the market they serve.

5. Electronics : Electronics are highly customized based on the geographical market they serve. The processor type, Charger voltage, wire , packaging , etc needs to be customized based on the market they are sold at.

keosha answered 1 month ago
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