Question

Select one type of retailer from each of the 3 categories (food, general merchandise, and service-NOTE: there are other service examples that you can choose from like urgent doctor or dental care, hair salon etc.).

Store name and location/place:

Type of retailer:

Product assortment:

Pricing strategy:

Promotion strategy:

General evaluation: (from your viewpoint as a consumer of this retailer)

Need answer please!!

Answer 1

	CATEGORY
1	FOOD
A	Store name and location/place:
	Name :- Food Junction
	Location :- Near to Big Market of The city
B	Type of retailer:
	Food Service
C	Product assortment:
	Fast Food :- Vada pav, Dabeli, Pizza, Bhel, Dhosa
	Fixed Lunch and Fixed Dinner Packs
D	Pricing strategy:
	Price would be mainly dependent upon the location at which the services are offered.
E	Promotion strategy:
	Combo Packs should be launched with some dicount so that more than one product can be sold to the customer at a single point of time.
F	General evaluation:
	Quality of Food offered
	Price Charged
	Availability of the service
2	GENRAL MERCHANDISE
A	Store name and location/place:
	Name :- Raj Stationers
	Location :- Near To School
B	Type of retailer:
	Stationery Items
C	Product assortment:
	School And College Books, Note Books
	Book Buinding Service
	Ball Pen, Marker Pen, Pencils, Colour Box,Calculator
	Calculator, Files, Folders and other accesories.
D	Pricing strategy:
	Cost Price Plus Normal Margin
E	Promotion strategy:
	Tie Up With Near By Schools In A Way That Students Of That
	School Will Get Discount If They Purchase The Books From His Shop.
	And Some Commision would be paid To School In Return.
F	General evaluation:
	Variety Of products
	Availability of Products
	Nature and Behaviour of the shop Keeper
3	SERVICE
A	Store name and location/place:
	Name :- Keyur Shah and Associates
	Location :- Standard Area of the City
B	Type of retailer:
	Chartered Accountant
C	Product assortment:
	Accounting, Auditing
	Gst Registration And Return Filing
	Income Tax And Tds Return Filing
	Project Finance
D	Pricing strategy:
	It Will Be Entirely Depended Upon Following Things Of The Client
	Nature Of Business
	Volume Of Transactions
	Complexity Of The Transactions
E	Promotion strategy:
	Offer Discount To Those Clients Who Wants More Than One Service
F	General evaluation:
	Price Charged
	Experience in the same field
	Knowledge in the same field
	Nature of services offered