Question

Firms sustain growth by getting customers excited about the new product aesthetics and features prompting the decision to buy. Suggest an industry and product/service class characteristic of this practice. Write one complete paragraph (including terminology, following formal business guidelines, proper grammar and sentence structure). Please do not use Iphone's as an example.

Answer 1

The best example of a Product which has mesmarized all coustemers to buy is LUX soap . It falls under cosmetics Industry. LUX    is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as "Sunlight Flakes" laundry soap in 1899. Developed by Unilever, Lux (soap) is now headquartered in Singapore.

Lux's early advertising campaigns aimed to educate users about its credentials as a laundry product and appeared in magazines such as Ladies Home Journal. By the early 1920s, it was a hugely successful brand and in 1924, the Lever Brothers conducted a contest that led them to a very interesting finding: women were using Lux as toilet soap.

Introduced in the United States in 1924, Lux became the world's first mass market toilet soap with the tagline, Made as fine as French Soap. In the first two years of its launch, Lux concentrated on building its beauty soap credentials. Advertisements offered consumers "a beauty soap made in the French method" at an affordable price, with the promise of smooth skin.

Made with fine-texture, rich in fragrance, and manufactured using a method created in France, the first Lux toilet soap was sold for 10 cents a bar.

In 1925, it became the first mass-market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.

1928–1940:

This era saw key launches of LUX in the UK, India, Argentina, and Thailand. The brand concentrated on building its association with the increasingly popular world of film, highlighting movie stars and their use of the product. In 1929, advertising featured 26 of the biggest female stars of the day, creating a huge impact among the movie-loving target audience. This was followed by Hollywood directors talking about the importance of smooth and youthful skin. This pioneered the trend of celebrity product endorsements.

In 1931, Lux launched a I am over 31 campaign, which focused on older stars. The series of print ads had stars talking about preserving youthful skin. During this era, Lux also launched campaigns featuring interviews and close-ups with stars, bringing to life the '9 out of 10' idea.

1960s: Romancing the Brand

In the 1960s, advertising was shifted to product stories and the romanticising of brand through its "sensorial & emotional" dimensions.

1970s: Expanding the Notion of Beauty

Reflecting the shift in beauty trends in the 1970s, Lux stars stepped down from their pedestals and were portrayed as multi-faceted women with natural beauty that the ordinary woman could relate with and aspire to

2000s: Beyond Movie Stars

In early 2000, the focus shifted from specific skin benefits to a stronger emotional space. The brand provided the link between the aspirational role models and real life with the campaign, Lux brings out the star in you. The benefit was now more than just beauty itself; it expanded to be about the confidence that comes from beautiful skin.

In 2005, Lux encouraged women to celebrate and indulge their femininity with the Play with Beauty philosophy, with stars like Aishwarya Rai. The brand also encouraged consumers to take a more active stance on beauty.

Since 2008, building off the brand's root strengths, focus has shifted away from femininity to more emphasis on beauty as it relates to consumers' fantasies and aspirations. Lux espouses that beauty is a female instinct that shouldn't be denied, and showcases the pleasure that every woman enjoys from using her beauty. This modern philosophy is encapsulated in a simple phrase: Declare your beauty.

As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe.

Today, Lux products are manufactured at 71 locations with more than 2000 suppliers and associates providing the raw materials. It has key markets in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and is a market leader for soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam.

Today, Lux is the market leader in countries like Bangladesh, Brazil, India, Pakistan, South Africa and Thailand

Constant updates in its all LUX SOAP features and models and products as many customer's desire. The sale of LUX soap have been increasing day by day . It suits as the best example of prompting product which impacts buying decision of customers