Question

Business Execution Plan.

Tesla's problem: Decrease in sales

Tesla's solutions:

1. Exploit technology more aggressively, moving away from the dealership to selling cars online.

2. Strengthen its alliance with Panasonic to expand its battery business.

In your own words 500 words, for each solution, develop a detailed plan of action.

Here is some of the insight how to answer it.

What are the key resources required, specific capabilities and skills?

How would you organize the solution, or what kind of activities is your team try to execute the solutions?

Are there obstacles and risks in executing?

Answer 1

TESLA'S problem- decrease in sales

TESLA'S solution-

exploit technology more aggressively, moving away from the dealership to selling cars online.

a detailed plan of action-

key resources required-

• physical- extensive IT, warehouse and logistic infrastructure., website
• intellectual-property- brand, patent, copyright, value
• human- technology-driven, knowledge-intensive and creative industries.
• financial- stock, line of credit, cash, vendor financing to the equipment vendor.

specific capability and skills-

• innovative and technology-driven employees.
• online marketing team
• focuses on customer satisfaction and concern toward the requirement of customers.
• accessible software
• point of sale terminals.
• survey about taste, the mood of a customer
• toy car HD display on the website.
• strong network so the customer doesn't find any difficulty in connecting to the website.

steps to execute the solution-

• detailed survey about customer demand and preferences about a product.
• a detailed survey of the online selling of another automobile.
• online website development ( all detailed specification mentioned with query, cost and customer feedback column separately.)
• free access by the customer to this website.
• advertisement/ online marketing of the website.
• the strong network developed by the previous and new dealers.
• pre-purchase discounts.
• post-purchase services to the customer.

obstacle and risk in the execution of solution- as TESLA'S sales are decreasing it is a good solution to sell online as we have vast network available online but the need is to connect to that network.

1) The trust of the customer in online purchasing-people doesn't have trust in online purchasing, especially with luxury items. so to make the trust of customers a detailed study about customer behavior, their expectations and their previous experience with automobiles should be studied.

2)quality of the product- the second issue is to deal with exact quality delivery as mentioned on the website this also helps in making trust with the customer.

strengthen its alliance with Panasonic to expand its battery business

a detailed plan of action-

key resources required-

• physical- manufacturing unit, infrastructure
• intellectual-property- copyright
• human - battery specialist employee and staff
• financial- the cost of enhancement

specific capability and skills

• expert staff to deal with the battery unit.
• contacts with the previous customer.

steps are taken to execute solution- as TESLA'S already has alliance with Panasonic, to enhance this alliance a mutual cord of contact should maintain what and how things should come into action by mutual concern it should be a point of the matter. A detailed plan should be needed by both companies with their terms and conditions before execution.

obstacle and risk in executive a solution- risk can with Panasonic to enhance alliance as TESLA's sales decreasing so the risk of finance and value of TESLA should be there as an obstacle in enhancing alliance.