Question 3 (20 marks) Marketers are interested in reference groups that have the ability to encourage...

Question 3

Marketers are interested in reference groups that have the ability to encourage others to conform.

a) Discuss the concept of conformity and use examples to illustrate

b) Describe what an opinion leader is and discuss when marketers might use opinion leaders to encourage others to conform, use examples to illustrate.

Expert Solution

Rahul Sunny answered 2 years ago

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