Question

company’s personal recommendation service aggregated buying-pattern data to infer who might like which book. Amazon also introduced its revolutionary one-click shopping, which allowed buyers to make purchases effortlessly with a single click. Amazon started to diversify its product line in the late 1990s, first with DVDs and videos and then with consumer electronics, games, toys, software, video games, and gifts. The company continued to expand its product offerings and in 2007 launched Amazon Video On Demand, allowing consumers to rent or purchase films and television shows to watch on their computers or televisions. Later that year, it introduced Amazon MP3, which competed directly with Apple’s iTunes and had participation from all the major music labels. Amazon’s most successful product launch was the Kindle, its branded electronic book reader that delivered hundreds of thousands of books, magazines, blogs, and newspapers in a matter of seconds. As thin as a magazine and light as a paperback, the device has been the company’s best-selling product since 2009. Today, you can find virtually anything you want on Amazon.com. The company has successfully established itself as the biggest online retailer in the world by enabling merchants of all kinds to sell items on the site. In addition to its core business, Amazon also runs an “Associates” program that allows independent sellers and businesses to receive commissions for referring customers to the site in a variety of ways, including direct links and banner ads as well as Amazon Widgets, miniapplications that feature the company’s wide selection of products. Associates can create an Amazon-operated online store easily, with low risk and no additional cost or programming knowledge. Fulfillment by Amazon (FBA) takes care of picking, packing, and shipping the merchant’s products to its customers. One consistent key to Amazon’s success is its willingness to invest in the latest technology to make shopping online faster, easier, and more personally rewarding for its customers and third-party merchants. During peak season in 2012, the company sold approximately 306 items per second, or 26 million items per day. Small wonder that it continually looks for ways to improve delivery. For a $99 annual fee, Amazon Prime provides unlimited free express shipping for millions of items. While free shipping and price cuts are sometimes unpopular with investors, Bezos believes they build customer satisfaction, loyalty, and frequency of purchase orders.In 2013, Amazon.com announced a partnership with the U.S. Postal Service to begin delivering orders on Sundays. Bezos also predicted on 60 Minutes that the company may use drones in the near future to make same-day delivery of lightweight products within short distances of distribution warehouses. (Critics find this unlikely for many reasons, though.) Amazon has also maintained competitive and low prices throughout its product expansion. The company understands how important it is to keep its prices low in order to drive the volume it needs to remain a market leader and expand geographically. Amazon’s practice of selling books at heavily discounted prices, however, has upset some of its channel partners in publishing, as have its attempts to become a publisher in its own right. From the beginning, Bezos has said that even though he started an online bookstore, he eventually wanted to sell everything to everyone through Amazon. com. The company continues to invest significantly in technology, is focused on the long term, and has successfully positioned itself as a technology company with its wide range of Amazon Web Services. This growing collection of infrastructure applications meets the retailing needs of companies of virtually all sizes. Amazon has successfully reinvented itself time and again and created a critical channel for merchants around the world who are able to reach more than 244 million customers worldwide. Questions 1. Why has Amazon succeeded online when so many other companies have failed? 2. Will the Kindle revolutionize the book industry? Why or why not? 3. What’s next for Amazon? Where else can it grow?

Answer 1

1. Along these lines, Amazon has tenaciously sought after being an assistance situated site that takes into account clients each need and request which has helped them set up a very loyal and committed client base. Amazon likewise performs extraordinarily well with shoppers when contrasting income bought per visit. For Amazon, they have kept on advancing the least costs for the most famous brands and items which have been a significant achievement point for the organization and a spot where numerous different contenders have fizzled. Along these lines, in contrast with other online organizations who have sought after a similar model as Amazon, however, have been less effective, the key contrasts are Amazon's quest for consumer loyalty and their capacity to drive down costs on mainstream items and convey those items in a protected and auspicious way. Amazon.com has been fruitful online is on the grounds that they put resources into the most recent web innovation quicker and they offer a recommendation for their client's advantage depending on the things they purchased or look for. They ventured out worldwide channel arranging since they market to draw nearer to their client. So Amazon attempts to adjust their products for various nations. Amazon is likewise effective in light of the fact that Amazon gets a 40% commission expense from free dealer and organizations. Amazon fulfilled clients by making a site that is basic, quick, and simple to utilize the site .

2. I accept that Kindle will change the book business however not really reform the book business on the grounds that there are consistently individuals who lean toward printed copies of books. Ignites are another path for individuals to peruse their books, course readings, and magazine. The star of having encouraged is that everything is put away inside a little convenient gadget. Nonetheless, ignite requires power and books don't; when the arouse come up short on battery, individuals won't have the option to peruse, however, books can be perused anyplace. This is a model that Kindle can't upset the book business on the grounds that there is constant interest in books. Fuel can be convenient, yet there will consistently be an interest in books. it is assisting with adding to a general public that is progressively settling on electronic books over hardbacks, in any case, a total upheaval of the business would be somewhat of a stretch.

3. For Amazon, it would appear the future will be their proceeded with interest in the industry driving R&D innovation of dissemination and online frameworks that are top-notch. This separates the organization from the vast majority of the opposition. I accept that cloud is registering at the correct bearing for the organization since they offer 5 GB and no expense in joining simply need an Amazon account. This can draw in more individuals to their online business.

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