Question

Principles of Marketing
Sales Promotion Matching

CONSUMER

A) Coupons
B) Rebates
C) Premium
D) Loyalty Marketing Programs

E) Sweepstakes

F) Contests
G) Sampling
H) Point of Purchase (P-O-P) TRADE

____ Quaker Chewy Granola Bars special package: 8 bars for the price of 6
____ Starbucks’s card where you buy 10 coffee drinks and you get your 11th free

____ McCormick’s puts up a cardboard aisle display with all their grilling rubs and seasonings for 2 weeks ____ Print this XX and get $1 off your next purchase

____ You receive a free shampoo packet via the mail.

____ Battle of the brides – compete in games. Winner gets a free wedding dress
____ HGTV’s Annual “Dream Home Giveaway”

____ Buy a new Droid and get a $50 visa card

TRADE:

A)Trade Allowances
B) Push Money
C) Training

D) Free Merchandise
E) Store Demonstrations

F) Business Mtgs/Conventions/Trade Shows

____ You go by the Bakery Dept. and someone asks if you would like to taste their new Kale Chips
____ If a buyer orders at least 10 cases of Gatorade Prime, they get a case of G2 in the flavor of their choice.

____ You attend the National Sporting Goods Show for your company and are offered a special deal to write an order at the show.

____ For every 100 Dell computers ($700 or more) sold by your retail location, Dell will give you 5 notebook computers for your retail Sales Associates.

____ If you order at least 100 cases between 11/1/19 and 12/1/19, you will receive 5% off on your next order after 12/1/19.

____ Samsung will come to your National Sales meeting and provide 3- 45 minute seminars on their newest SMART TV’s.

Answer 1

SALES PROMTION MATCHING

H ( Point of purchase) - Quaker Chewy Granola Bars special package: 8 bars for the price of 6
D ( LOYALTY MARKETING PROGRAM) - Starbucks’s card where you buy 10 coffee drinks and you get your 11th free

A ( COUPONS) - McCormick’s puts up a cardboard aisle display with all their grilling rubs and seasonings for 2 weeks

B (REBATE) - Print this XX and get $1 off your next purchase

G( SAMPLING)- You receive a free shampoo packet via the mail.

F ( CONTESTS)-battle of the brides – compete in games. Winner gets a free wedding dress

E ( SWEEPSTAKES)-HGTV’s Annual “Dream Home Giveaway”

C( PREMIUM)- Buy a new Droid and get a $50 visa card.

TRADE

E ( STORE DEMONSTRATIONS)- You go by the Bakery Dept. and someone asks if you would like to taste their new Kale Chips
D( FREE MERCHANDISE)-If a buyer orders at least 10 cases of Gatorade Prime, they get a case of G2 in the flavor of their choice.

F ( BUSINESS Mtgs/CONVENTIONS /TRADE SHOWS)-You attend the National Sporting Goods Show for your company and are offered a special deal to write an order at the show.

A( TRADE ALLOWANCES)-For every 100 Dell computers ($700 or more) sold by your retail location, Dell will give you 5 notebook computers for your retail Sales Associates.

B( PUSH MONEY)- If you order at least 100 cases between 11/1/19 and 12/1/19, you will receive 5% off on your next order after 12/1/19.

C( TRAINING)- Samsung will come to your National Sale meeting and provide 3- 45 minute seminars on their newest SMART TV s.