Question

You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State, and have made numerous friendships with faculty members, current students, and community members. Because of this, you want to remain in your college town and achieve your dream of opening your own coffee shop, The Daily Grind. Before you can open your business, you know that you need to divide the market into segments, to develop customer profiles in order for you to determine which segment of the market you want to target. You have decided to focus on a handful of variables that represent all four market segmentation bases (demographic, geographic, psychographic, behavioral). In one or more fully formed paragraphs, identify and explain at least one variable within each base of market segmentation that should be used to segment the market to create a customer profile of patrons appropriate for The Daily Grind.

Answer 1

Answer:

We expect the Daily Grind to be mid to top of the line café taking into account various kinds of clients. The following factors can be utilized to fragment the market effectively.

Demographic aspects -

• A normal espresso consumer at the shop would be in the Age gathering of 15-65, originating from a center to upper working-class foundation with a normal family salary of $50000 or more and training of graduation or more. The college understudies seeking some espresso would likewise shape a huge lump of clients.
• In the demographic base of a portion, the variable for client benefit would be Age and training in which Young understudies and occupation practitioners will be essential clients.

Geographic aspects-

• The objective gatherings would dwell inside 5 miles from the shop and would drive this a lot of separation to enjoy the impeccable taste of fine espressos from over the globe. The nearness of the shop to the college would pull in numerous neighborhood and living understudies.
• In the Geographic base of the section, the Location like I would target metro city close by school colleges and universities. This will enable my espresso to shop to pull in youthful understudies living on grounds and close by to go to my bistro and drink espresso and other nourishment like bites.

Psychographic aspects -

• The clients would have various perspectives and ways of life. They would have the capacity to acknowledge fine espressos, to pay a premium for fine items, an inclination to attempt new things and explore and a vivacious disposition towards life showed by their adoration for solid espresso.
• In the Psychographic base of division, I would utilize variables like Attitude, way of life in which clients who like to drink espresso with their companions, clients who are occupied in their way of life and had less time to make their own espresso and breakfast.

Behavioral aspects -

• The clients would go to the shop for going through some quality minutes with loved ones, a solid discussion and conversation meeting between associates more than not many rounds of espresso, or only a loosening up cuppa following a monotonous day's worth of effort, or a reason to counterbalance the touch noticeable all around with a hot mug of espresso and treats.
• In the Behavioral section, I would variable like Occasion in which I would target clients who like to do birthday celebrations, commend occasion or please Christmas and New year then they go to my café and appreciate there.