Question

According to local Turkish bookstore:

general info about the bookstore:

Remzi Bookstore was founded in 1927 by Remzi Bengi (1907-1978). The bookstore first started operating with a bookstore in Istanbul Beyazıt. As of publishing house, his first book is Ömer Seyfettin's “High Heels”. At the end of 1929, Ankara Caddesi was moved to the Babıali Branch at 93.

Then the important names of the literary world gathered around Remzi Bookstore and most of their first books or maturity works were published by Remzi Bookstore: Nâzım Hikmet, Hasan Âli Yücel, Yakup Kadri Karaosmanoğlu, Halide Edip Adıvar, Sabahattin Ali, Yaşar Kemal, Mustafa Nihat Özön, Hasan Ali Ediz , Falih Rıfkı Atay, Suut Kemal Yetkin, Orhan Kemal, Fakir Baykurt, Tarık Buğra, Kemal Tahir, Şevket Süreyya Aydemir, Halikarnas Balıkçısı, Necati Cumalı, Orhan Hançerlioğlu, Muzaffer İzgü, İlhan Selçuk, Tarık Dursun K., Adalet Ağaoğlu, Peride Celal , Emre Kongar, Cemal Yıldırım, Murathan Mungan, Erhan Bener, Enis Batur, Buket Uzuner, Şakir Eczacıbaşı, Jak Deleon, Atilâ Dorsay, Mario Levi, Feyza Hepçilingirler, Ayşe Kulin, Zülfü Livaneli, Hıfzı Topuz, Onur Öymen, Refik Erduran, Adnan Turani, Acar Baltaş, Zuhal Baltaş, Haluk Yavuzer, Doğan Cüceloğlu, Mahfi Eğilmez and Leyla Navaro are among these authors. Remzi Kitabevi is the first publishing house to create a translation series from world writers after the transition to the Latin alphabet, except for the copyright works it published. In 1937, the “Translation Series from the World Writers” was started 3 years before the Classics of the Ministry of Education (White Coated). It has been published. Remzi Bookstore, which has published about 4000 books since its establishment, is now managed by Remzi Bengi's son-in-law, Erol Erduran, and his grandchildren Ömer Erduran and Ahmet Erduran.

Today, the publishing house starts from the literary works of the Turkish Authors and works on Artbooks, Essays, Memoirs, Philosophy and Intellectual works, Translation Bestseller, Business and Management Books, Culinary Books, Home-Family-Society, Personal Development and Psychology books, various children's books and cartoon books. There is a wide range of publications ranging from.

Remzi bookstore started new ventures in retail book sales in 1993 and after the Akmerkez branch in Istanbul at the beginning of 1994, Nişantaşı, Suadiye, Kanyon, Zorlu Center; Armada in Ankara; Konak and Agora branches were opened in İzmir. There are also cafes in Akmerkez, Suadiye, Kanyon and Zorlu branches. Apart from various Turkish publications, many kinds of foreign publications, especially English, are exhibited in these sales points.

Remzi bookstore has been the pioneer of cultural publishing for 93 years, at the same time, it offers foreign products to the reader as well as Turkish books with its widespread bookstore network.

1.what are the strategically relevant components of the macro-environment?

-2. How strong are the industry's competitive forces?

-the competitive force of buyer bargaining power

-the competitive force of substitute products

-the competitive force of supplier bargaining power

-the competitive force of supplier bargaining power

-the competitive force of potential new entrants

-the competitive force of rivalry among competing sellers

-collective strengths of the five competitive forces and industry profitability

Answer 1

Changes in macro-environmental factors can not only have a direct impact on the Ramzi bookstore but may also affect other players in the media. For instance, an industry can be highly profitable with a strong growth trajectory, but if it is located in a volatile political environment, it will not bode well for the Remji Bookstore.

Political Factors:

• Political status and importance of the media sector in the country's economy.
• Risks of military attack.
• Taxation Problems.
• Consumer regulation related to business regulation and fees.
• The level of corruption - the level of regulation, especially in the consumer services sector.

Economical Factors:

• Type of economic system in countries of operation - what type of economic system is there and how stable it is.
• Exchange rates and currency status of the host country.
• Interest rates by banks.
• Inflation rates.
• Educational and unemployment Rate of the country.
• Business Cycle.

Social Factors:

• Demographics of the country population.
• The education level of the people which is suitable for the Remzi Bookstore.
• Culture and Attitudes of the population.
• Leisure interests of the population.

Technological Factors:

• Technological developments by the competitors of the Remzi Bookstore.
• Technology's impact on product offering.
• Impact on cost structure in the media industry.
• Impact on the value chain structure in the consumer services sector.
• Rate of technical spread.

Environmental Factors:

• Weather
• Climate change
• Laws regulating environment pollution
• Air and water pollution regulations in the Media industry
• Recycling

Legal Factors:

• Anti-trust legislation in the media industry and in the country as a whole.
• Discrimination law.
• Copyright and Patent / Intellectual Property Law.
• Consumer Protection.
• employment Law.
• Health and Safety Law.
• Data security.

Now the analysis of trade book publishing company with the help of Porters' five forces:

Bargaining Power of Buyers:

This is another great thing for publication. Publishers have common customers in bookshops and other retailers, and readers also have customers. Both types are highly powerful. Publishers must sell their merchandise through retailers and preferably through them all. The foremost consumer of most companies is Amazon, who leverage their potential without second thinking, holding back a large share of sales. Brick-and-mortar shops know how to play, too. For instance, obtaining a copy of a book at Store is not difficult, but it is very expensive to obtain multiple copies at a table near the entrance.

Bargaining power of suppliers:

Suppliers of publishers are printers, typesetters, freelancers, and authors. With the exception of the authors, we would not say that any of these suppliers are individually powerful. There are lots of options for each in the market. For writers, well, only a few of them are powerful. For example, for many practical non-fiction titles, you may find some potential experts to write a book, while sales of many fiction books depend on the author's name on the cover. For the purposes of this post, We do not think that such a diverse group is regarded as a powerful supplier.

Potential new entrants:

It is very difficult to start a new publishing company immediately and increase your size and reputation to the point where you can take market leaders takes a long time. So it is not a strong force.

Existing Customers:

It is the most intense force for publishing houses. Porter states that rivalry is worst when an area has many, almost equal competitors, which feels like publication. They are basically competing for 3 things:

1. Sales
2. Books
3. Authors

A publisher may not charge much for his books, but he always has to benchmark his competitors, and obtaining new books and authors often results in bidding wars that are beneficial to anyone.

Substitute Products:

This is the most dangerous force in the publishing sector. These days there are many substitute products, due to which people lose interest in reading books. People have less free time and struggle against television, games, podcasts, and hobbies for books. Their interests and tastes are changing day by day, so they are looking for different styles, lengths, series, etc. Because of that, they are very open to choose substitute products.

The three forces that we think are most damaging in making publishers' profits - the threat of existing rivals, substitutes and powerful buyers - all have to do with products that are too interchangeable.