Question

Report (summarize, discuss or analyze) at least one international financial news/events occurred in the current weeks about global financial markets, the financial markets of US or other countries/ regions.

Note 1: include but not limited to news/events about foreign currency, international monetary system, multinational corporation operation, capital flow, cross-border merger and acquisition, international banking, and global investment.

Note 2: please indicate the information sources such as the web links or any references.

Note 3: grades on relevance and significance of the news/events.

Answer 1

The News:-

Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says

Report :-

“I think what it does say is: Look, we’re going to follow the consumer,” Coca-Cola CEO James Quincey told CNBC’s Jim Cramer about the company foray into the fast-growing hard seltzer market.

Topo Chico Hard Seltzer, when it launches in the first half of 2021, will be Coca-Cola’s first alcoholic beverage in the U.S. since it sold off its wine business in the 1980s. As consumer tastes shift, U.S. hard seltzer sales reached $3 billion over the course of a year ending in mid-July, based on research from Bump Williams Consulting Co.

etails :-

Coca-Cola pursuits to launch its first difficult seltzer in the U.S. in the first 1/2 of 2021, CEO James Quincey informed CNBC on Monday. The tour into the fast-growing class is a noteworthy pivot for the beverage giant, which hasn’t had a presence in the market on the grounds that the early 1980s, when it bought off its wine business. “I suppose what it does say is: Look, we’re going to observe the consumer,” Quincey stated in a “Mad Money” interview. It’s the state-of-the-art replace on the new product because the pass was once first introduced in July.

Coca-Cola will launch a challenging seltzer below Topo Chico, a drink company the business enterprise received in 2017. The U.S. launch of Topo Chico Hard Seltzer will observe its launch in Mexico, the place the manufacturer was once based making glowing water, and Brazil later this month. The corporation launched an alcoholic drink known as Lemon-Do in Japan in 2018. Hard seltzers are attractive to shoppers for their decrease content material of energy and alcohol. As client tastes shift, U.S. challenging seltzer income reached $3 billion over the direction of a 12 months ending in mid-July, primarily based on lookup from Bump Williams Consulting Co. Mike’s Hard Lemonade’s White Claw and Boston Beer’s Truly are the largest manufacturers in the difficult seltzer category, and greater corporations have joined the market, which includes Corona beforehand this year. Boston Beer CEO Dave Burwick advised CNBC beforehand this 12 months that the shift to challenging seltzer is the largest class shift he’s viewed considering that the introduction of mild beer in the 1970s. “I suppose these improvements that we’ve seen, which include tough seltzer, are a vogue of the client searching for new things, and if we desire to be consumer-centric … then that’s what’s taking us to this opportunity,” Quincey said. Shares of Coca-Cola slid nearly 3% to $49.09 in the wide inventory market sell-off Monday. The inventory is down double digits year to date.

Source :- https://www.cnbc.com/business

Grades Offered :- 8/10