Question

Netflix: Background and History Strategy Used Specific Strategy(s), Mission:,  Values:, Goals:  

SWOT Analysis:

What policies and practices we will change and what we will keep:

Answer 1

Marc Randolph and Reed Hastings were two Serial makers from the US who came together in 1997 to form the Netflix. The Business started as the Website based movie rental service becoming the leading Internet entertainment system of the globe.

Netflix is the producer and distributor of Films and such entertainment television series termed as Netflix original as well as movies of various languages in its contents. The business started as an online movie rental portal in the US. The idea was to offer the people with good movies from home with the family for a few bucks. The alternative is to go to a cinema outside the comforts of Home which was easy and less costly for the consumers. The pay per rent DVD model was successful for the business which adopted Amazon’s model for the books in the Film business.

The mission of Netflix “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”

The value that is found in this statement shows the brands intent to have unparalleled video and content creation that would make them unique and more wanted by the consumer. The goal of the business is to have more content and material which makes them global in appeal and also makes the viewers larger in number and be the market leader.

The SWOT of Netflix:

Strengths:

1. High brand equity of Netflix

2. Large platform of content producers and consumers

3. Capacity for original content creation

Weaknesses:

1. Imitable business model

2. Dependence on content producers

3. Dependence on Internet service providers

Opportunities:

1. Growth through the expansion of product mix

2. Penetration in new markets

3. Business diversification into other industries or markets

Threats:

1. Competition and imitation

2. Entertainment media/content piracy

3. Cybercrime The brand is running in a loss where it has invested a lot in new content making for the long term which it has to carry on but post that it has to make sure it doesn’t pay for net contents rater have them featured for the makers instead. The business has to develop the content well to make the global business successful for al nations that it is based on content language and diversity of films making it a tool for all ages.