Differentiate between Tesco’s logistics and marketing channels and the important role in managing their vast product...

Differentiate between Tesco’s logistics and marketing channels and the important role in managing their vast product range and customer base.

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Marketing channel is aimed at discovering new markets and customer bases that are a challenging job for you and making you happy with a new client.Nonetheless, it is more important to run a company and fulfill its customers 'needs on time. It also depends on numerous vendors, sub-constrators, channel partners etc. In current market. There are several layers from manufacture to market. When estimating finished product, shipping and delivery and in the retailing and management of stocks, each of those layers is of great concern in terms of time- and efficiency.

Now, the product base itself is immense, unique to Tesco. Various goods have varying life cycles of goods. Similar goods, however, have different categories and quantities of consumers.Besides these, Tesco had a thousand shops, warehouses and regional distributors. Without technology, such as inventory management and logistics management, it is difficult to run the show.

Another thing is the effective transfer of knowledge on transition to the depth of the business chain as soon as possible. It is difficult to track progress and to advise future predictions without the latest technologies and access to information on all levels if they are not contracts.There is a common sales period of different goods. The company should therefore be available for supply immediately upon commencement of production. Over-stock does not not require use of stock rentals and losses due to unforeseen slow demand.To maintain Tesco's operating pace, it is crucial that a connected technology network is developed for all the products affected later in the product life cycle to be sold. There must be a way of speeding up deliverables even under contract and subcontracting clauses.

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keosha answered 5 months ago

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