Question

What factors do companies consider when deciding on possible global markets to enter? Using your words list them and then briefly explain what they mean. also, Name a company or brand that was once local and then went global and has since become an industry leader? Consider firms from the past 10 - 15 years. also indicate the first country with which they did business and was a successful expansion?

Answer 1

I will take an example of an organisation which started locally and after sometime established there role in the global markets. The organisation is LNT started its journey from Mumbai in India and by the efforts dedication and calibre used by the the professionals there in they have enter in the global markets. LNT rajinder market from past so long and they are deliberately delivering a lot of good and extraordinary projects within stipulated time frame.

There are lot of factors on which day have considered before entering in the global markets some of them are as follows:

1. The most important thing they will look will be product standardization and various quality parameters associated with the product.

2. The firm will look upon the flexibility cultural and social differences where they are going to enter in the global market.

3. They have to take market considerations because it will play a a major key role for the form to expand its business globally.

4. They will be looking for dedication and commitment of human resource people and all the members associated with the project are there going to start in the global market for more rise in the business.

5.one of the most important point before entering in the global market is they have to look for the organisational structure so that it can play a major role global markets.

6. The company has to look for the rules and regulations in the country where they are going to establish it for development and fame the global markets

7. Last but not the least they have to look for the investment and capital how the clients are there if they are capable to provide them profits what they were earning in local face all this things have to be kept in mind.

That's what I was saying Larsen and toubro has started it business in Mumbai India then they expand their business in the global markets especially in middle East they are one of the Pioneer in construction industry nowadays from starting from India and after some years of ruling India they have make and their story middle East in Dubai Qatar oman etc. They had followed the rules entering the global market and showed others that what they are.

further if you have any doubt then you can ask me I will be available for the help.