Question

Company: Unilever
1.Background of company
2.How they achieve strategic fit
3.what is lean or aglie
4.Why they fall in lean or aglie.

In detail please about 1 page each

If possible.

Answer 1

Answer 1
Unilever company which was started in the year 1929. The company has diversity itself from making products of oil and fats into worldwide operations. It started with British soap maker company named Lever brothers. In 1930 Unilever entered into the Latin American market. It adopted a new strategy in the year 1940 by increasing the business areas and created new area such as food and chemical manufacturers. As a part of the expansion strategy it focuses on the relationship between the marketing and research. The company expanded by acquisition of two important manufacturers one was the Lipton tea and the second was Pepsodent toothpaste in the year 1944. In 1957 it continued their actions by growing with UK Frozen Food maker bird's-eye. In 1961 good humor the Ice Cream brand associated itself with Unilever. In 1980 it sold out its subsidiary business and focus on its core competence. Eventually company focused on foods ,toiletries detergents and special chemicals which became Unilever's core Business and they are followed till today.
Answer 2-
Strategic fit is the ability of an organization to match its resources with the demand in the market. Unilever's strategic fit is built across satisfying the consumer specific needs and preferences. It has gained competitive advantage by matching the needs of the customer with the products which its sales. Unilever sells products which are really good in quality and affordable in price. There ice cream category is top notch and almost success in every country. As a company it reacts very fast to the changes in the market and customer demand. They have a flexible strategy which enables them to fix its product as per the need in the market.
Answer 3-
In Lean approach anything which does not add value to the customer is eliminated. It is about lowering the cost and reducing the waste as much as a company can. This is generally apply to the manufacturing unit .
Agile supply chains are Very flexible and can adapt to the changing patterns in the market rapidly. Markets this days are highly volatile and adaptability in the most important factor to become successful being Agile in the supply chain is about being responsive to changes and it requires high speed and flexibility.
Answer 4
In the case of Unilever which is an fast moving consumer goods company. It sells household products. This household products are cost effective and of good quality. As soon as the demand in any market is reduced the company will eliminate those products which are not profitable and consuming up more resources of the company in terms of money and time.
Unilever has also been an agile in the supply chain it responds to fast changes and captivates high speed and flexibility in production.
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