Question

Punita Nagarajan, a business studies graduate recognized that a door-to-door fresh fruit and vegetables delivery service may be a potential business opportunity. She believed that households would be willing to pay a small delivery fee to get fresh fruits and vegetables directly from farms delivered at their home. Before she developed a detailed business plan, she needed to check that her ideas are on the right track. To do this, she decided to conduct some research into attitudes towards fruit and vegetable shopping among households.

Question. Which of the research design you would recommend to Punita here? Explain why you say this research design (selected by you) is appropriate for Punita to use.

Answer 1

INTRODUCTION
Over the last twenty years, the Indian e-commerce sector has witnessed rapid climb. Increasing
internet availableness and portable penetration square measure the 2 main drivers of this growth. Also, growing
acceptability of on-line payments and favorable demographics has modified the means corporations
communicate, move and do business with customers. it's altered the means the Indian e-commerce sector
works. because the web plays bit by bit a a lot of crucial role to attach data and folks, the pressure
has continuing to rise on markets that have already used on-line services, and particularly on markets to
which mercantilism product on-line is novel. The trend of the marketing store is dynamic as a growing range of
retailers square measure shifting their focus from general brick and mortar marketing to new formats like electronic
retailing or e-tailing.
1.2. EMERGENCE OF E-GROCERY
Groceries are historically bought in stores, wherever shoppers have a chance to the touch
and examine product before the acquisition and additionally management the transportation of fragile product. E-grocery
retailing remains at the infancy stage and therefore the volume of web groceries shopping for leaves abundant to be desired
for e-grocers in Republic of India to sustain profitable growth within the long haul. The thought of buying perishable
products together with fish over the net provokes some skepticism among most customers because the reliableness
and answerableness of the service comes into question. E-grocery retailers will build complete equity, generating
repeat business and this may end in penetration during this business.The real good thing about on-line grocery
shopping is convenience. By ordering on-line, one will quickly explore for the product one wants and order
them while not having to physically practise those long aisles.
1.3. OBJECTIVES OF THE STUDY

To ascertain the patron perception towards on-line grocery searching.

To determine whether or not on-line grocery searching are useful and on what factors.

To determine whether or not shoppers square measure conscious of the provision of on-line grocery sites.

To analyze whether or not product and repair quality have an effect on shoppers shopping for behavior on-line

1.4. SCOPE OF STUDY
E-grocery is going on in Republic of India in an exceedingly massive means. The E-shopping can replace ancient in-store
shopping within the close to future. tho' the normal searching remains to remain however the net shopping for may
change the means folks expertise searching grocery. The study is to spot whether or not folks square measure dynamic
the means they search their food and grocery from following door Kirana store to on-line internet stores. The study is
conducted to reveal the consumer's angle on e-grocery and their preference towards an equivalent. This study
will facilitate to seek out out whether or not e-grocery can exceed the preference of mistreatment the normal means of searching
and increase the response of on-line grocery searching in future. There square measure varied opportunities for
innovative new services.
1.5. METHODOLOGY
The survey was administered to explore consumers’ perceptions of on-line Grocery searching in
Coimbatore. an internet form was developed to gather the desired knowledge within the most effective manner
possible. The form was distributed via electronic message to the potential participants. The unit of
analysis was any grocery client with or while not expertise in on-line Grocery searching UN agency lives in
Coimbatore.
1.5.1. Sample size
It contains of ninety respondents from Coimbatore town unfold across varied socio demographic
profiles.
1.5.2. Sampling style
A sampling technique was adopted to draw the sample respondents for the study. Random
sampling suggests that every individual part within the universe has AN equal probability of being chosen.
1.3. TOOLS
The following tools square measure employed in this study for the analysis:

Percentage analysis
 Chi-square check
1.4. LIMITATIONS OF THE STUDY
 The survey is conducted limiting to Coimbatore district
 The analysis can solely study the patron perception towards on-line grocery searching and not the
dealers.
2.. LITERATURE REVIEW
Amol Ranadive (2015) has created a study that appearance into the amount of acceptance among
consumers in Vadodara town. It focuses the factors that have an effect on the shoppers shopping for intentions and searching
preferences. The results of the study conducted have reaffirmed that the framework of Theory of Planned
Behaviour (TPB) is applicable to the mensuration of consumer’s activity intentions whereas buying
groceries on-line. This study presents
substantial empirical support for the sufficiency of Ajzen’s TPB model in on-line searching behavior. Thus
with all the opposite 3 variables of the TPB, the study demonstrates the prognosticative utility of the TPB to
determine on-line searching behavior, specifically for grocery searching within the town of Vadodara.
Vijayasarathy (2004), in his analysis, used a sample of 281 shoppers to check a model of client
intention to use on-line searching. The study found compatibility, usefulness, easy use, and security to be
significant predictors of angle towards on-line searching, however privacy wasn't. Another finding showed that
intention to use on-line searching was powerfully influenced by angle toward on-line searching, normative
beliefs, and self-efficacy

Gulten Bozkurt (2010) study was supported the comparison of the patron environmental
characteristics of normal grocery shoppers WHO obtain on-line from those that supply the shop. It additionally geared toward
the food searching habits between shoppers WHO obtain on-line against those that supply the shop. The results
obtained during this study showed that there was no variation between the net and also the physical store
participants in relevance environmental characteristics once buying food or groceries.
3. on-line GROCERY searching
A foodstuff permits personal people and businesses to buy groceries and grocery merchandise
online. on-line grocery delivery services ar out there throughout Europe, Asia, and North America, mostly
in urban centers. the net ordering is completed through e-commerce websites or mobile apps.
3.1. COMPANY PROFILE

Bigbasket
Bigbasket.com (Innovative Retail ideas personal Limited) is India’s largest on-line food and
grocery store. With over eighteen,000 merchandise and over a thousand brands in their catalog, we are able to notice everything we tend to
are trying to find. Right from recent Fruits and Vegetables, Rice and Dals, Spices and Seasonings to packaged
products, Beverages, care merchandise, Meats everything is accessible relaxed. we are able to select from a
wide range of choices in each class, solely handpicked to seek out the simplest quality out there at the
lowest costs. A interval for delivery is provided on on a daily basis and our order are delivered right to our
doorstep.

Godrej Nature’s Basket
Godrej Nature’s Basket is that the retail venture of Godrej cluster and is nowadays India’s foremost retail
destination for fine foods from across the globe. Started in 2005 as one fresh foods store, we've got nowadays
morphed into a 36-store chain of premium connoisseur stores strategically set at street locations in
Mumbai, Delhi/NCR, Pune, Hyderabad, and Bangalore.With the growing roof of the mouth preference of the Indian
consumers, they're able to embrace refined and exotic tastes from round the world. They are
traveling quite ever before, and as they take a much bigger place on the globe stage, they require to explore
everything it's to supply.

AaramShop
AaramShop could be a hybrid retail platform that permits sales and promoting of FMCG / CPG brands to
“short on time – high on stress” shoppers. It allows grocery searching by investing the strengths of the
neighborhood retailers and integrates them with opportunities provided by the net. solely branded
products ar listed in AaramShop; commodities and personal labels ar excluded from their platform

Grofers
Grofers Asian country personal restricted could be a personal incorporated on twenty six might 2015. it's classified as Subsidiary
of Foreign Company and is registered at Registrar of firms, Delhi. Grofers is Associate in Nursing e-commerce
marketplace for your daily searching. It permits to buy from our favourite store in our neighborhood and find
delivery among ninety minutes. we are able to buy Grocery, Fruits & Vegetables, shop things, Flowers, Meats,
Pet Care, Baby Care and Cosmetics merchandise with simply many faucets.

CONCLUSION
The online grocery business is one in every of the growing industries in Bharat. customers as a result of they get
access to the net additional usually and have a tendency to {shop for} things on-line forever like better to shop from the brands within the
online that offer them the simplest client service and satisfaction among different brands that the key reason
for buying groceries on-line is saving of your time and energy and there aren't any time restrictions in looking.
The expectation of a client whereas window shop on-line and in physical market is completely completely different. most
of the respondents get to understand regarding the complete from the net

Questionaire

1. wherever does one sometimes supply your fruit and vegetables from?

• Major supermarkets
• Convenience stores
• Specialised inexperienced grocers
• From the markets
• On-line
• I grow my very own
• I don't eat fruit and vegetables

Other (please specify)
Question Title
2. during a typical week, what quantity will the home pay on fruit and vegetables?

• Less than $25    $25 - $50   $50 - $75   $75 - $100   $100 - $125   More than $125

Less than $25  

$25 - $50  

$50 - $75  

$75 - $100  

$100 - $125  

More than $125
Question Title
3. what number folks, adults and kids, presently sleep in your household?

• 1   2   3   4   5   6+
• 1  
• 2  
• 3  
• 4  
• 5  
• 6+

Question Title
4. what's most significant on your purchase of contemporary produce?

Price

Quality

Size

Ripeness

Value for cash

Convenience
Question Title
5. what number times hebdomadally does one usually buy your contemporary produce?
Once   Twice   Three times   Four times   Five times   Six times   Daily

• Once  
• Twice  
• Three times  
• Four times  
• Five times  
• Six times  
• Daily

Other (please specify)
Question Title
6. If attainable, would you favor to purchase:

• Direct from the farmer, no matter is obtainable
• Local to your community, no matter is avaialble
• Australian big, and in season
• Imported, if out of season
• Whatever is affordable
• Does not touch on Maine

Other (please specify)
Question Title
7. have you ever ever purchased your fruit and vegetables on-line?

• Yes, all the time, and pleased with the service
• Yes, from time to time
• Yes, have tried it a couple of times, however not any longer
• Yes, tried it once
• No, I even have ne'er tried it

Other (please specify)
Question Title
8. If there have been a neighborhood business service accessible within which you'll order the contemporary fruit and vegetable manufacture you would like, sourced as native as attainable, and provided underclassman and competitively priced compared to the foremost supermarkets, would you employ this service?

• Yes, on a daily basis
• Yes, i might use it often
• Yes, i might strive it
• I may have an interest
• Probably not
• No, i might still search wherever I presently do

Other (please specify)
Question Title
9. Would you have an interest in buying the other product via the service if accessible, including:

• Full vary of organics
• Fresh herbs
• Eggs
• Local honey
• Nuts, dried fruits, olives
• Pasta, rice, legumes
• Dried herbs and spices
• Coffee and hot chocolate
• Flowers, herbs, and vegetable seeds
• Flowers, herbs, and vegetable seedlings
• Fresh flowers

Other (please specify)

I hope you have got your answer.

Thank you !