Question

In: Operations Management

Please give a new answer,not one used before. Thanks Take a position... TV advertising has largely...

Please give a new answer,not one used before. Thanks

Take a position... TV advertising has largely become unimportant  versus TV advertising is sill the most powerful advertising medium.

Solutions

Expert Solution

To understand the effectiveness of TV advertising, we need to understand the popularity of TV amongst viewers as opposed to any other platform where advertising can be done. And what are these alternate mediums. One of the biggest one of course are streaming services. Then we have ad placements on the internet, be it YouTube Ads or something like Ads in Spotify.

TV Viewership

According to a report by eMarketer, TV viewing time in 2019 was 4 hours 10 minutes which will lower down to 3hours 37 minutes in 2021. So if not TV, what are people watching for their entertainment needs. A large chunk is going to streaming services. Furthermore, these trends also depend on what kind of content is being watched. For example, when it comes to news, majority of millenials watch it from both digital sources as well as TV. However a whopping 36% consume news only from digital sources, while only 8% consume news from only TV.

There are certain technological shifts that are happening which will also determine the effectiveness of TV advertising. OTT (Over the Top) Content Delivery Systems such as Apple TV will also determine which way the focus shifts.

Having taken into consideration the above, TV advertising, for the time being remains as an effective mode for advertising. However, with evolution in technology and people's changing habits, TV advertising might not remain relevant after 5 years.

keosha answered 6 months ago
Next > < Previous

Related Solutions

Please answer with a new answer not one that has already been answered on here before....
Please answer with a new answer not one that has already been answered on here before. Many supervisors are not well-trained on the difficult task of terminating an employee and instead resort to other methods of forcing someone out of the organization. Methods include giving the employee unpleasant work tasks, reducing their hours, or modifying their jobs in some negative way. What are the ethical issues raised by this strategy and what are the risks to the organization?
. NEED NEW ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Your employer,...
. NEED NEW ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Your employer, a midsized human resources management company, is considering expansion into related fields, including the acquisition of Temp Force Company, an employment agency that supplies word processor operators and computer programmers to businesses with temporarily heavy workloads. Your employer is also considering the purchase of Biggerstaff & McDonald (B&M), a privately held company owned by two friends, each with 5 million shares of stock. B&M...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Is it always...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Is it always necessary for government to intervene and internalize the profit and the cost externalities? Illustrate your answer using a real world example. ANSWER THROUGHLY 1-2 pages *** IN PARAGRAPGH FORM PLEASE NOT BULLET POINTS COPY AND PASTE Answer in paragraphs, and no picture attachment please. NEEDS TO BE AN ORIGINAL SOURCE ANSWER NEVER USED BEFORE
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE There are four...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE There are four market models: perfect competition, monopolistic competition, oligopoly and monopoly. Briefly discuss the assumptions of each of these four models and give examples of each. Explain the long run economic profit earned by each of the four. Explain how the concept of economic profit might help explain the rationale for the government’s granting of monopolies to those firms that protect their product with a patent....
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE What is a...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE What is a market niche? Discuss the strategies and risks associated with this competitive position. Give an example in your answer. ANSWER THROUGHLY 1-2 pages *** IN PARAGRAPGH FORM PLEASE NOT BULLET POINTS COPY AND PASTE Answer in paragraphs, and no picture attachment please. NEEDS TO BE AN ORIGINAL SOURCE ANSWER NEVER USED BEFORE
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE There are four...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE There are four market models: perfect competition, monopolistic competition, oligopoly and monopoly. Briefly discuss the assumptions of each of these four models and give examples of each. Explain the long run economic profit earned by each of the four. Explain how the concept of economic profit might help explain the rationale for the government’s granting of monopolies to those firms that protect their product with a patent....
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE In the market...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE In the market for medications, there is a difference in demand for medications that are under patent, medications that have a strong name brand, and medications that are generics. Discuss the differences in demand for these three different types of medications. Be sure to discuss these differences using the concepts of price elasticity of demand, cross price elasticity of demand and income elasticity of demand. ANSWER THROUGHLY...
Please give a new answer not a previously used one. Thnaks The ypical executive compensation package...
Please give a new answer not a previously used one. Thnaks The ypical executive compensation package includes a base salary, bonus, equity appreciation, new equity/option grants, benefits, and perquisites. Should executive compensation be fixed and in alignment with the employees they lead, or should their overall compensation represent a fraction of the organization’s overall growth and success? Share examples in support of your argument.
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Sam Strother and...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Sam Strother and Shawna Tibbs are vice presidents of Mutual of Seattle Insurance Company and co-directors of the company’s pension fund management division. An important new client, the North-Western Municipal Alliance, has requested that Mutual of Seattle present an investment seminar to the mayors of the represented cities, and Strother and Tibbs, who will make the actual presentation, have asked you to help them by answering the...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Write a Strategic...
. NEED ANSWER ASAP / ANSWER NEVER USED BEFORE, COMPLETELY NEW ANSWER PLEASE Write a Strategic Marketing Plan on the Nike brand ,Write in depth detail on the following: Marketing Plan, Draft Environmental Issues Action Programs Budget and Breakeven-Point (BEP) ANSWER THROUGHLY 1-2 pages *** IN PARAGRAPGH FORM PLEASE NOT BULLET POINTS COPY AND PASTE Answer in paragraphs, and no picture attachment please. NEEDS TO BE AN ORIGINAL SOURCE ANSWER NEVER USED BEFORE
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT