Question

A local newspaper is doing a special interest story on the growth of entrepreneurial business within the community. Each week an article featuring a different business owner and his or her success story will be published. This type of activity would be considered public relations for the business owners.

True

False

Answer 1

Let's first understand the difference between two important topis - Public Relations and Publicity.

Public relations refers to professionally handling a positive public image by the company. PR is one of the main elements of the promotion mix, that heps in maintaining good relations with the public.

On the opposite, Publicity is infotainment which tends to entertain and inform the general public at the same time. It gives some interesting and controversial news to the general public, that can change their opinion or outlook about the product or the company.

Aim of publicity is to gain maximum possible media coverage and is not controlled by the company itself, public relations is about getting the attention of the target audience and is in the control of the company.

In this case, we can see that the local newspaper is covering the growth of entrepreneurial business within the community and thus will cover different businesses each week. In this case, the newspaper is doing the task of doing publicity for the company by publishing an article on business success which will have the capacity to change the opinion of the general public. Thus, this is an example of publicity and not public relations.

Thus the given statement is False.