In: Operations Management
Detail how to market on photo sharing sites
Photos are optimized much than the text. They carefully craft a title, a description and tagged keywords best represent photos and attract the interests of your target viewer. First thing anybody who want to market on photo sharing sites can do is to use images or pictures to show your interest in your field. For example if you own a restaurant, then you could benefit from posting images of your restaurant’s decoration, food, happy customers and add their reviews in caption also provide link to your own website so that viewers can easily locate and examine your authenticity you. Some sites which can help us are as follows-
1. Flickr: extremely popular
2. Pinterest- if your product’s major target is women
3. Picasa: owned by Google, it incorporates functions like facial recognition and location tagging.
4. Photobucket- users can share content directly through their social profiles
5. twitPic: it can be used with Twitter and without Twitter as well, thought many of its features make it compatible to use in sync.
6. Instagram: extremely popular and allow users to apply digital extremely popular and allow users to apply digital filters to images and then immediately share them through their social networks.
Photo-sharing sites can help you to show your product or service to potential customers and can attract large number of customers.
Steps to successful marketing using photo-sharing sites-
1. Decide the correct image which will help your business
2. Pick the right service or site and account
3. Create a strong profile, screen name and icon
4. Post original and interesting photos
5. Encourage others to share and re-use your photos
6. Link photos to your website, blog and Facebook page
7. Connect with other users means join groups, comment and join discussions
8. Use titles, tags and descriptions effectively
9. Plan, track and promote
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