Jennifer is looking for a new car. She sees an ad about the vehicle she wants...

Jennifer is looking for a new car. She sees an ad about the vehicle she wants to buy. The article headline states “Best in Class” and lists all of the specifications of this particular model of car that makes it so appealing (high fuel economy, side impact rating, etc.). After reading the whole ad, Jennifer notices that it is published by her local car dealership. She assumes that they are trying to sell her the car, and they are probably only publishing the positive aspects of the vehicle. The fact that Jennifer doesn’t believe that the source of the message can be trusted, causing her to discredit the message, is known as_________.

A). the soldiers’ attitude.
B). the big initial impact
C). the sleeper effect
D). message discounting

Expert Solution

C). the sleeper effect

Jennifer is looking for a new car. She sees an ad about the vehicle she wants to buy. The article headline states “Best in Class” and lists all of the specifications of this particular model of car that makes it so appealing (high fuel economy, side impact rating, etc.). After reading the whole ad, Jennifer notices that it is published by her local car dealership. She assumes that they are trying to sell her the car, and they are probably only publishing the positive aspects of the vehicle. The fact that Jennifer doesn’t believe that the source of the message can be trusted, causing her to discredit the message, is known as the sleeper effect.

This is the phenomenon that is associated with the discounting of the message takes place because of the cue that is present along with the message. As is clear, something similar happens in this example and that is the reason why this is the correct option.

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Hayet Jeridi answered 6 months ago

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