Question

Start-up Business Plan

Assume yourself as an entrepreneur of small-scale business in Saudi Arabia.

1. Create a new business, which is located in the Kingdom of Saudi Arabia, which include the followings:

a. Introduction to your business.

b. Product and type of services.

c. Business statement.

d. Business vision.

e. Business objective.

2. Explain your business plan.

• What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?

3. Apply SWOT analysis to your business.

Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

4. Products and Services

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

5. Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Answer 1

1.

(a)

food truck means it is a moving restaurent where we can get all food items on street . in a truck food is prepared and served  

the business i wish to start as a enterprenur is food truck ,because it is the low investment and high profit business now a days . and more people are interested in eating food at food trucks . In saudi arabia more people eat meat and cow , if  so nore likely we can earn more benifit in this business

(b)

products

* non - veg items

* veg iteams

* and more different types of food items preparation

service :

* plates must be near and clean

* food shoulb be tasty

* kitchen shoulb be neat so thet people wish to come again

* truck must be neat and truck charges

business statement :

In my business i would like to focus mainly on the clean and neat service and tasty food with good quality

business vision : My business vision to present the delicious food to saudi arabia people

(2)

business plan :

my plan is to develop my food truck business more and get a good fame in saudi arabia

now a days this plan is more useally used in all over the world .

In my business i would like to give impotance to cleanness and taste of food preparation and good service with the customers

my business is a growthing industry. in future food truck business wil be the best business in food businesses

short term changes i would like to change in my business is to franchising my business over all saudi arabia

long term changes in my business is to develop  my franchise in every country of world ( that means my food truck should be a BRAND in all over the world )

(3)

SWOT ANALYSIS :

STRENGTHS :

* middle class , low class , highclass people all will be liked to come to ouir food truck

* good food preparation is my best confidence to success

* most of people daily eat food outsides so this is one benifit to increase my business

* fast service

* quality and fresh product at affordable price

WEAKNESS :

* good chef is reqired to get the best tasty food

* should take permission from the govt authority every time while we move the food truck from one place to another place

* lack of recognition

* low marketing budget

* lack of capital

OPPORTUNITIES :

*large group of potential customers both students and foreigner

* lot of potential customers from different demographic age in that area

* changing and busy life style

* vast market

* easy distribution

THREATS :

* lack of awareness

* easy to duplicate

* change in govt taxes

* threats from the other compititors

* health conscious people

being a marketing management professional having a vey good strategic skill with a good working experience in primary sector makes me feel that iam more enough to start a new venture

a food truck market plan consisting online and offline ideas , brandin guidelines , budgeting and planning process

so this is my business plan and its weaknes , profit , all have been explained

if u have any doubts plz comment .. if u like the answer plz give a thumb up