Question

in 500 words or less Explain how and when the ‘self-desiring subject’ as a concept was produced in western societies and how that was aligned with different mood of production/consumption in these societies. Explain how the social production of gender relations works to reproduce the conditions of production in contemporary time.

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Answer 1

SOLUTION

HOW AND WHEN THE SELF DESIRING SUBJECT AS A CONCEPT WAS PRODUCED IN WESTERN SOCIETIES AND HOW THAT WAS ALLIGNED IN DIFFERENT MOODS OF PRODUCTION / CONSUMPTION

Consumerism is a social and economic order that encourages an acquisition of goods and services in ever-increasing amounts. With the industrial revolution, but particularly in the 20th century, mass production led to over production- the supply of goods would grow beyond consumer demand, and so manufactures turned to planned obsolescence and advertising to manipulate consumer spending. In the almost complete absence of other sustained macro-political and social narratives, concern about global climate change notwithstanding the pursuit of "The good life " through practices of what is known as consumerism has become one of the dominant global social forces, cutting across differences of religion, class, gender,ethnicity and nationality. It is on the other side of the dominant ideology of market globalism and is central to what calls the global imaginary.

SOCIAL PRODUCTION OF GENDER RELATIONS

Some social relations are voluntary and freely chosen ( a person chooses to associate with another person or a group ). But other social relations are involuntary that is people can be socially related whether they like that or not, because they are a part of the family, a group, an organization, a community or a nation. Feelings of gender at different times and places are relatively neglected aspect of the social transformation of gender. Feelings represent a certain kind of personal and embodied meaning that belongs to the immediacy of the present, but also which intergrates the past and the future. Feelings intergrate past experiences as they are shaped over time through a specific biography, and they make imprints of the future as they are the part of the persons capacity to act and infuse life choices with personal meaning. Feelings are personal but they are also thoroughly social since they are created in social contexts and social institutions in a given historical period