There can be various valid economic justifications for mergers,
these can be discussed as follows:
- Synergies or economies of scale: It
is a commonly understood fact that when two companies merge
together to make a new and bigger company, the value of that one
company is going to be bigger and higher than of two companies
separately. As it is said, that whole is more than sum of its
parts.
- Cost reduction: Through merger,
various economic resources of the company are pooled together which
reduces the overall cost for various divisions of the company like
production,R&D,sales and marketing etc. for company in the
longer run.
- Revenue Synergies: After merger, the
new company have expanded markets, pricing power over its products
and services along with product cross selling etc. which is not
possible for companies separately, had the merger has not taken
place.
- Higher growth: It is always not
possible to grow organically in a particular market or segment and
thus external growth is the only option for the company which can
be achieved through merger and acquisition.
- Bootstrapping EPS: If the acquiring
company is having higher PE in the market and the target company is
having a lower PE, than after the merger the company's current EPS
will become higher, however it will lower down in the long run and
this will also generate higher PE for the company overall.
- International Goals: Through merger
with international subsidiaries various advantages can be achieved
in the longer run, these includes exploiting new markets, better
and effective knowledge sharing etc.
Therefore, due to above economic benefits, mergers can be
justified in the longer run and this is the reason that the same is
being used by companies and businesses around the world.