In: Economics
define the terms
Predatory pricing
Price bundling
Price discrimination
Rebate
Zone pricing--charges different prices depending on the geographical delivery area.
Chapter 16
Coercive power
Dispatcher
Franchising
RFID
Lead time
Chapter 17
Department store
Exclusive distribution
Omnichannel strategy
Warehouse club
Category killer
Chapter 18
Decoding
Encoding
Gross rating points
Lagged effect
Top-of-mind awareness
Chapter 19
Cause-related marketing
Flighting
Point-of-purchase display
Posttesting
Puffery
Predatory Pricing: It is the pricing strategy charged by the existing firms to stop entry of competitors, they charge lower than its marginal cost or such level that entrants can not make a profit. Sometimes, big firms also use the same strategy to force small firms to leave the market.
Price Bundling. If a firm combines several products or services into a single comprehensive package and set the new reduced price. It helps it to sell more than one product and services.
Price Discrimination: When a firm or supplier charge the different price to the different individual or market. Often, firms charge a reservation price of the consumer under perfect price discrimination.
Rebate: It is the amount of money give back to the consumer in the form of charge reduction or refunds. It is the form of sales promotion that incentivizes consumers. For an example, Cashback is a form of rebate in online retail marketing.
Zone pricing: When a firm charges different prices for the same product and services in the different geographical area we consider this as the zone pricing.