Question

In: Economics

define the terms Predatory pricing Price bundling Price discrimination Rebate Zone pricing--charges different prices depending on...

define the terms

Predatory pricing

Price bundling

Price discrimination

Rebate

Zone pricing--charges different prices depending on the geographical delivery area.

Chapter 16

Coercive power

Dispatcher

Franchising

RFID

Lead time

Chapter 17

Department store

Exclusive distribution

Omnichannel strategy

Warehouse club

Category killer

Chapter 18

Decoding

Encoding

Gross rating points

Lagged effect

Top-of-mind awareness

Chapter 19

Cause-related marketing

Flighting

Point-of-purchase display

Posttesting

Puffery

Solutions

Expert Solution

Predatory Pricing: It is the pricing strategy charged by the existing firms to stop entry of competitors, they charge lower than its marginal cost or such level that entrants can not make a profit. Sometimes, big firms also use the same strategy to force small firms to leave the market.

Price Bundling. If a firm combines several products or services into a single comprehensive package and set the new reduced price. It helps it to sell more than one product and services.

Price Discrimination: When a firm or supplier charge the different price to the different individual or market. Often, firms charge a reservation price of the consumer under perfect price discrimination.

Rebate: It is the amount of money give back to the consumer in the form of charge reduction or refunds. It is the form of sales promotion that incentivizes consumers. For an example, Cashback is a form of rebate in online retail marketing.

Zone pricing: When a firm charges different prices for the same product and services in the different geographical area we consider this as the zone pricing.

Rahul Sunny answered 1 year ago

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