Unsought goods are characterized as being the kinds of goods that consumers ________. purchase solely for...

Unsought goods are characterized as being the kinds of goods that consumers ________.

purchase solely for business purposes
		do more research on and compare across product dimensions such as color, size, features, and price
		frequently purchase and have little interest in seeking new information about
		would rather not purchase at all
		purchase solely for personal purposes

Expert Solution

Option E

Unsought goods are those type of goods that the customers does not normally think of buying but they are forced to buy such type of goods under certain circumstances such as prepaid funeral services, health insurance policy,Accidental policy etc.
These type of goods are purchased only at times of needs, though they are unaware of such products or have no desire of purchasing it, they are forced to purchase it at times of need. For example if you are frequently attacked by a burglar at home you are forced to buy a burglar alarm for safety purpose. In this example burglar alarm is a type of unsought good which was bought only for safety purpose not to fulfill any desire.hence option E is correct.
Unsought goods are the goods about which people have little or no knowledge about. That is they are unaware of such goods as it does not come under the category of desire.
These type of products are not for business purposes but it is used only for personal use. Hence optionA is not the correct choice.
People will not do research on such products unless it is required at most, hence option B is not the correct choice.
These type of goods are not frequently purchased hence optionC is wrong.
Though these products are not purchased frequently,they are purchased under certain circumstances as mentioned before, hence option D is not the correct choice.

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Rahul Sunny answered 3 years ago

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