Question

In: Operations Management

Why do companies usually adapt their promotions for individual countries as opposed to the same promotion...

Why do companies usually adapt their promotions for individual countries as opposed to the same promotion in all countries? ?over 200 words?

Solutions

Expert Solution

Overseas markets are problematic for every company. Customers should make out different national levels, keeping in mind the marketers that each and every country have a local laws, cultural rules and regulations, different currency forms as well as payments and also having unique way of businesses. It is very necessary and very important at the same time to break down the broader geographic markets in particular countries along with the distinct revenues and to gain goals by conducting research for every local market. If being specific it helps in prioritizing one market with the other one; helps in budgeting and planning staff at the same time which makes it possible to achieve market goals. Local market should be understood by aiming the size of the market, problems customer facing and fitting of the product. By taking all these things into consideration make the positioning of the product at the country level and watch out the strong local competitors.


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