In: Operations Management
The primary difference between demand management and demand forecasting is
1) forecasting is only possible when quantitative data are available.
2) demand management is proactive, while forecasting attempts to predict.
3) a firm cannot execute both approaches simultaneously.
4) one approach deals with uncertainty, while the other deals with known demand.
The key aspects of demand management includes :
Demand management is thus an ongoing and proactive activity trying to match customers requirement with organization’s delivery capability
Demand forecasting is predicting future demand for the product. In other words, it refers to the prediction of a future demand for a product or a service on the basis of the past events and prevailing trends in the present.
Therefore , correct answer is “ 2 ) demand management is proactive , while forecasting attempts to predict”
ANSWER : 2 ) Demand management is proactive , while forecasting attempts to predict |