Select a company with which you are familiar. Discuss how you think it uses a balanced...

Select a company with which you are familiar. Discuss how you think it uses a balanced scorecard or other strategic focus to achieve superior results and to create a competitive advantage.

Expert Solution

A Balanced Score Card begins with the premise that traditional financial measures are not sufficient to manage an organization.In other words, while financial measures tell the story of past events, they are not helpful to guide the creation of future value through investments in customers, suppliers, employees,technology, or innovation.Corporate officers need to know precisely what investments in people, systems, and procedures are necessary to propel their firms down the road to profitability.

Three companies Toshiba, Oracle and Accenture in Japan met in 2001 and decided to start EBSS software which is deriving substantial value from its BSC effort, as managers create a framework for aligningtheir technology implementation initiatives with overall business strategy.

BSS is taking an intelligent approach to the build of a complexbusiness: the implementation of Oracle E-Business applicationsin the Asia/Pacific region. EBSSi s offering complete enterprisesolutions for the electrical,electronics, mechanical andautomobile markets. Soon after EBSS was formed, consultantsfrom Infosys Technologies Ltd.helped the new firm develop a Balanced Scorecard to determinehow they could best create valuefor customers. EBSS worked with Infosys to develop the basic Balanced Scorecard principles:financial considerations followed by customer/market considerations followed by capabilities.

keosha answered 7 months ago

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