Question

In: Operations Management

Toyota is unable to stay ahead of the company General Motors in the Chinesee Market. What...

Toyota is unable to stay ahead of the company General Motors in the Chinesee Market. What can be a recommended solution for them to try to overcome this issue? In other words, what should they do to try to stay ahead from General Motors?

Solutions

Expert Solution

Competition is a common issue in the market in the same way Toyota was competing with the General Motors in the Chinese market. Toyota should take some safety measures to overcome these issues.

  • To stay ahead from General motors, Toyota should know the flaws in their company and how to rectify the flaws.
  • It was important to know the market trends because we know that market was changing day by day and why people are showing more interest towards the General motors.
  • Customer’s expectations are changing drastically so that it was important to know the customers economic conditions which will helps to be ahead.
  • It was important to change the models with greater differentiation than the General Motors which will attract the market.
  • China market was one of the best markets to sell the goods so that Toyota should do changes according to the people in the china and their likes.
  • Toyota should provide the best service to the customers being more responsive to their needs and what they are expecting from the company.
  • One of the best method to overcome was expand the offers like when the customer buy a car offer him free services for certain period or any kind of coupons which helps them.

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