Question

1. How has the relationship between pollsters and the media developed over time both in terms of the field of polling journalism overall, and specifically, The Marist Poll? 3. What lessons in polling journalism from the 2016 presidential election can be applied to the current 2020 presidential campaign?

3. What lessons in polling journalism from the 2016 presidential election can be applied to the current 2020 presidential campaign?

Answer 1

1.

The relationship between pollsters and media has developed in a way that they have been complementing each other and it indicates that their relations have been positively strengthened. It is the pollster, who gives poll related opinions and it is the media that spread the opinion to the target audience. So, it has become the basis of strategic alliances of many media houses with specific pollsters or agencies having pollsters. More specifically, Marist Poll has become an influence upon the media to spread the polling information, trends and analysis  that is developed by Marist Poll. It has given more credibility and recognition to the Marist poll when media houses quote what is described and or explained by Marist poll. So, it is the strategic alliance taking shape between pollsters and media.

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3.

The first lesson is that polling journalism has influence upon the voters and hence it should be applied more aggressively in the election of 2020. The second lesson is that polling journalism is not only about the polls, national issues, but also it is about personal beliefs, value and work done by the candidates. It makes the ability to make voters swing. So, this tactic will also be applied in this election. The third lesson is people give attention to polling journalism and they make it a consideration while going for the votes. So, in this election, polling journalism, will become more aggressive in nature and try to sway the voters.