Question

Give a research proposal for a dairy industry strategy to penetrate new market.

Answer 1

ABSTRACT:

Demand for dairy products is growing worldwide. It is important to cater to the new market and develop the strategy as per the food habits and demand of the people residing in a particular location. It is important to take the initiatives to penetrate the developing niche and create sub-segments in oder to serve the consumers. Dairy industry plays a pivotal role in today's world. The key is to coordinate supply and demand.

INTRODUCTION:

In the changing times, world is seeing the growth on new markets and potential creation of new markets, stimulating demand for high value daily products, and making it possible for the dairy workers and farmers to produce food and other dairy products.

METHODOLOGY:

the study has adopted following methodology:

1). Analyse the current issues or problems in the dairy industry.

2). Use appreciate data to understand the problems/Issues

3). Devlop and discuss policy options

4). Devlop a theoretical analysis that helps in understanding the market

5). Analyse the market habits of spending on dairy products

6). Analyse the purchasing capacity of the market

7). Understand and analyse the financial needs of the industry

8). Do survey and use random sampling techniques

9). Do a questionnaire for the target market segment

DEFINE DAIRY SERVICES

•mode of transportation

•creation of demand and managing supply

•make the products available in the local market

•seek customer feedback

FINANCIAL NEEDS:

•Total Setup Cost and maintenance cost

•Analyse the investment and day to day running of business requirements

•Short term and long term profit parameters

•Budgeting and forecasting

FINDINGS/RESULTS:

Here you need to list your findings:

1) Prospect of profitability

2) Building demand and supply capacity

3) Increased trust

4) Food security

5) Food safety

6) Managing feedback and meeting consumers expectations

Hope it helps you with your specific research as per the detailed geography and industry capabilities and opportunities and considering the financial aspects.

Thanks, if you like the answer give a ? and feel free to come up if you need any further explanation (you may specify the industry location, costing/investment plan etc).